Marketing Manager

Guided Search Partners; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Guided Search Partners is seeking a Marketing Manager to lead the marketing function for a technical manufacturing company in the Greater NYC area. This newly created role involves developing marketing strategies, enhancing online presence through digital marketing, and coordinating trade shows.

The ideal candidate has over 5 years of experience, a Bachelor’s degree, and a background in technical fields. This position offers significant ownership and the opportunity to make an impact in a dynamic environment.

Qualifications

• 5+ years of marketing experience.
• Background in a technical field such as medical or analytical instruments.
• Comfortable with both strategic thinking and execution.

Responsibilities

• Develop and execute marketing strategies and campaigns.
• Increase online presence through SEO, SEM, and digital marketing.
• Support brand awareness and lead generation.
• Manage both print and digital marketing efforts.
• Coordinate trade shows and conferences.

Skills

Marketing strategy development

SEO

SEM

Digital marketing

Print marketing

Lead generation

Trade show coordination

Strong communication skills

Organization skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Marketing tools

Job description

Guided Search Partners (GSP) Guided Search Partners is an Executive Search firm built on Trust, Transparency, Specialization, and Long-term Relationships. We connect high-performing professionals with organizations that value people, performance, and growth—helping leaders find roles where they can make an impact and build meaningful careers.

About the Opportunity

We’re partnering with a 40-year-old, privately held U.S. manufacturer seeking a Marketing Manager in the Greater NYC area. This is a newly created role with real ownership. The company manufactures customizable technical components for OEM customers across industries such as security inspection, food inspection, and NDT instrumentation. This is a strong fit for a marketer who enjoys technical products, wants to build strategy from the ground up, and can help grow brand awareness, lead generation, and online presence.

What You’ll Do

• Develop and execute marketing strategies and campaigns
• Increase online presence through SEO, SEM, and digital marketing
• Support brand awareness and lead generation
• Manage both print and digital marketing efforts
• Plan and coordinate trade shows and conferences
• Work closely with sales, leadership, and other departments
• Help bring structure and consistency to a newly created marketing function

Who You Are

You are a hands-on marketer who likes ownership and variety. You can think strategically, but you are also comfortable executing the details. You enjoy learning technical products and turning complex information into clear messaging that supports customers and sales teams. You would do well here if you are organized, proactive, collaborative, and excited by the chance to build something instead of stepping into a fully established function.

Preferred Experience & Attributes

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of marketing experience
• Experience developing marketing strategies and campaigns
• Background in a technical field such as medical, analytical instruments, semiconductors, or similar
• Experience with marketing tools
• Strong print and digital marketing experience
• SEO, SEM, and lead generation experience
• Trade show and conference coordination experience
• Strong communication and organization skills
• Ability to work on-site 5 days a week in the Greater NYC area

Why This Role Matters

This role gives the right person the chance to own and shape the marketing function for a long-standing technical manufacturer. You’ll have visibility, variety, and the opportunity to make a clear impact on how the company reaches customers, supports sales, and grows its market presence.