Strategic Marketing Manager

Korn Ferry; Chesapeake (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Korn Ferry Group partners with a global industrial manufacturing organization to seek an experienced Strategic Marketing Manager who will lead a marketing team and drive growth across domestic and international markets.

The role will develop and execute strategic marketing initiatives, lead go-to-market activities, and collaborate closely with sales, product management, and global teams to strengthen competitive positioning and support commercial strategies.

Qualifications

• 9+ years of marketing experience in industrial manufacturing, engineered products, or B2B environments.
• Experience in strategic marketing, product management, and international marketing.
• Strong understanding of market segmentation, targeting, positioning, and go-to-market strategy.
• Experience collaborating with sales, product management, and other commercial functions.
• Experience working across international or cross-cultural teams.
• Bachelor’s degree in Marketing, Business, or related discipline.
• Advanced degree preferred.

Responsibilities

• Develop and execute strategic marketing initiatives aligned with broader business objectives.
• Conduct market, customer, and competitive analysis to identify trends, opportunities, and areas for growth.
• Develop go-to-market strategies, including market segmentation, targeting, positioning, and value propositions.
• Partner closely with sales and product management teams to support commercial and product strategies.
• Lead and support marketing initiatives associated with existing and new products.
• Collaborate with international and cross-functional teams to ensure alignment of marketing strategies across markets.
• Support brand positioning and broader marketing communications initiatives.
• Develop strategies and programs that support lead generation and commercial growth.
• Manage marketing and product-related projects from strategy through execution.
• Monitor market activity and competitive developments to inform strategic business decisions.

Skills

Strategic marketing

International marketing

Market segmentation

Go-to-market strategy

Cross-functional collaboration

Education

Bachelor's in Marketing/Business

Advanced degree preferred

Job description

We are partnering with a global industrial manufacturing organization seeking an experienced Strategic Marketing Manager to lead a Marketing team.

This individual will play an important role in developing and executing strategic marketing initiatives across domestic and international markets. The position will work closely with sales, product management, business leadership, and global teams to identify market opportunities, strengthen competitive positioning, support product and commercial strategies, and drive growth.

This is an excellent opportunity for a strategic, commercially minded marketing professional who enjoys working across functions and geographies within a B2B industrial environment.

Key Responsibilities

• Develop and execute strategic marketing initiatives aligned with broader business objectives.
• Conduct market, customer, and competitive analysis to identify trends, opportunities, and areas for growth.
• Develop go-to-market strategies, including market segmentation, targeting, positioning, and value propositions.
• Partner closely with sales and product management teams to support commercial and product strategies.
• Lead and support marketing initiatives associated with existing and new products.
• Collaborate with international and cross-functional teams to ensure alignment of marketing strategies across markets.
• Support brand positioning and broader marketing communications initiatives.
• Develop strategies and programs that support lead generation and commercial growth.
• Manage marketing and product-related projects from strategy through execution.
• Monitor market activity and competitive developments to help inform strategic business decisions.

Qualifications

• 9+ years of marketing experience, ideally within an industrial manufacturing, engineered products, or B2B environment.
• Experience in strategic marketing, product management, and/or international marketing.
• Strong understanding of market segmentation, targeting, positioning, competitive analysis, and go-to-market strategy.
• Experience collaborating with sales, product management, and other commercial functions.
• Experience working across international or cross-cultural teams.
• Strong project management, communication, and organizational skills.
• Bachelor’s degree in Marketing, Business, or a related discipline.
• Advanced degree preferred.

Ideal Candidate

The ideal candidate is a strategic thinker who can translate market and customer insights into actionable commercial strategies. They are comfortable operating in a global, cross-functional environment and can move effectively between high-level strategy and hands-on execution.

Candidates with experience marketing industrial, technical, engineered, or manufactured products will be particularly relevant.