Marketing Manager

RedFlag Alerts; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

RedFlag Alerts is seeking a Marketing Manager to own positioning, messaging, campaigns, and content that drive growth. This hands-on, individual-contributor role collaborates with Sales leadership to define our go-to-market strategy and execute across channels including digital, paid media, content, events, and customer marketing.

You will move from strategy to execution, build programs with impact, and own external launches, events, and reviews on platforms like LinkedIn, G2, and Capterra.

Qualifications

• 4+ years in B2B SaaS marketing with ownership of brand and demand.
• Hands-on experience running paid campaigns on LinkedIn, Google and Bing.
• Strong writing with consistent voice across website, decks, and posts.
• Ability turn customer conversations into case studies and success stories.
• Partner with sales leadership on positioning and messaging; manage presence on review sites.

Responsibilities

• Brand, messaging & content: set external positioning and maintain consistent voice.
• Demand generation, paid media & directories: build lead gen campaigns and optimize SEO/AE O.
• Launches & events: own external launch comms, webinars, conferences, and PR routines.
• Customer advocacy, reviews & reputation: manage testimonials and run review campaigns.
• Sales enablement: create one-pagers, pitch decks, and collateral.
• Competitive positioning & market research to keep sales informed.

Skills

B2B SaaS marketing

Paid campaigns (LinkedIn/Google/Bing)

Strong writing

Case studies & customer stories

Sales alignment & messaging

G2/Capterra management

Tools

LinkedIn Ads

Google Ads

Bing Ads

G2

Capterra

SEO tools

Job description

We're looking for a Marketing Manager to own how our company shows up in the market from positioning and messaging to the campaigns, content, events, and customer advocacy that drive growth.

This is a hands-on individual-contributor role with broad ownership across marketing. You'll work closely with Sales leadership to develop our go-to-market strategy and messaging, then execute across key channels including digital, paid media, content, events, and customer marketing.

We're looking for a strategic marketer who can independently move from strategy to execution, identify what will have the greatest impact, and build the programs to make it happen.

Key Responsibilities:

Brand, messaging & content

• Set external positioning and messaging in alignment with the Head of Sales, and keep it consistent everywhere it shows up


• Own website copy, landing pages, and overall brand voice


• Run LinkedIn as a thought-leadership channel for RedFlag


• Source and write case studies and customer success stories including pulling the narrative together when Product or CS only supplies the technical detail


• Write pricing page copy and communicate packaging changes clearly to the market

Demand generation, paid media & directories

• Build and run lead generation campaigns


• Own SEO and AEO optimization


• Plan, launch, and optimize paid campaigns across LinkedIn, Google, and Bing - you are expected to do this without ramp time.


• Run and optimize our presence on G2 and Capterra: positioning, review volume, and keeping collateral on both platforms current

Launches & events

• Own external launch communications for new features - blog posts, customer emails, and social announcements


• Run event marketing, webinars, and represent RedFlag at conferences


• Build out a PR function: press strategy, outreach, and coverage


• Build sales enablement collateral: one-pagers and pitch decks


• Own competitive positioning and market research, and keep the sales team current on both

Customer advocacy, reviews & reputation

• Manage customer testimonials, referral programs, and our reviews and ratings presence


• Actively run review-generation campaigns for both G2 and Capterra, not just respond to what comes in

What you'll need

• 4+ years in B2B SaaS marketing, ideally in a role that owned both brand and demand generation


• Proven, hands-on expertise running paid campaigns on LinkedIn, Google, and Bing- this is a key skill


• Strong writer who can hold a consistent voice across a website, a pitch deck, and a LinkedIn post


• Experience turning customer conversations into case studies, including when the technical detail comes from someone else


• Comfortable partnering directly with sales leadership on positioning and messaging


• Experience managing a G2 or Capterra presence, including running review campaigns

Nice to have

• Experience with analyst relations or PR


• SEO/AEO experience beyond the basics


• Event or webinar production experience


• Experience marketing to safety, compliance, or emergency-communication buyers