Associate Marketing Manager

CRAFTSMAN+; Detroit (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

CRAFTSMAN+ is seeking an Associate Marketing Manager to shape strategy and execute campaigns that drive awareness, engagement, and pipeline for SaaS and creative services. You’ll own programs from planning to performance reporting in a lean, fast-paced team.

You’ll craft assets, manage email programs, and coordinate across sales, product, and partner teams. The role rewards initiative, ownership, and strategic thinking in a growing marketing function.

Qualifications

• Experience planning and executing integrated marketing campaigns.
• Ability to create compelling content and assets for multiple channels.
• Strong writing and editing skills with attention to detail.
• Proficiency with email marketing and CRM platforms.
• Comfortable working in a fast-paced, growth-focused team.

Responsibilities

• Plan, execute, and own integrated marketing campaigns aligned with growth goals.
• Develop assets to support sales: case studies, one-pagers, and collateral.
• Write social media copy and campaign content across platforms.
• Produce short-form video content for social channels when needed.
• Write blog posts and long-form content to drive organic traffic.
• Build and manage email campaigns and nurture sequences.
• Maintain and update the company website and on-brand messaging.
• Collaborate with creative and sales teams to drive campaigns and pipeline.
• Track campaign performance and provide insights for optimization.

Skills

Campaign planning

Content creation

Email marketing

Social media management

Analytics

Copywriting

Project management

Tools

CRM software HighLevel

Analytics tools

Canva

Social scheduling tools

Job description

About Us CRAFTSMAN+ is breaking the mold and redefining how creativity happens. We are a global team of creators and technologists building tools that help brands and teams produce world-class creative faster, smarter, and at scale.

Recognized by Inc. 5000 and Deloitte Fast 500 as one of the fastest-growing companies in the U.S., CRAFTSMAN+ operates at the intersection of creativity and technology. Alongside our SaaS platform, we deliver high-impact creative services across interactive playables, rich media, and video for some of the world’s most iconic brands, including Nike, Microsoft, Wizards of the Coast, and Niantic.

By combining powerful technology with expert creative execution, we help teams plan, streamline, optimize, and automate the creative process from start to finish.

Our mission is simple: empower creativity through the perfect balance of human craft and technology.

Learn more at www.craftsmanplus.com

About the Role The Associate Marketing Manager will be a key driver of how CRAFTSMAN+ shows up in the market. This role is both strategic ownership and hands-on execution. You’ll help shape campaign strategy, go-to-market plans, and brand positioning, and then you’ll be the one writing the email, scheduling the post, and pulling the performance data to prove it worked.

You’ll be joining a small, collaborative marketing team that values initiative, creative problem-solving, and getting things done. There’s no layer of middle management here, you’ll have real ownership over programs and channels from day one, with direct visibility into how your work drives awareness, engagement, and pipeline for both our SaaS platform and creative services.

This is the right role for someone who wants to build, not just manage. You’re organized and execution-driven, but you also think strategically about what to do next and why. You’re comfortable operating in a fast-paced environment where priorities shift, the team is lean, and the expectation is that you figure things out and make things happen.

What You’ll Do

• Help plan, execute, and own integrated marketing campaigns aligned with company growth goals
• Develop marketing assets that support sales: case studies, one-pagers, pitch collateral, and campaign materials that help close deals and bring in new leads.
• Write social media copy, captions, and campaign content across platforms in coordination with our editing team
• Film short-form video content for social channels as needed – product walkthroughs, behind-the-scenes clips, and trend-driven content
• Write blog posts, articles, lead magnets, and long-form content that drives organic traffic and positions CRAFTSMAN+ as a thought leader in the space
• Build and manage email campaigns and nurture sequences, from writing the copy to scheduling the sends
• Manage and maintain the company website, updating SEO, publishing content, and ensuring everything stays current and on-brand
• Collaborate with the creative services and editing team on longer-running projects – sizzle reels, social media video content, promotional assets, and other creative deliverables that need cross-team coordination
• Ensure brand consistency and clear messaging across all marketing touchpoints
• Collaborate with sales and product teams to develop assets that support lead generation, pipeline growth, and customer engagement
• Support go-to-market initiatives for new products, features, and creative offerings
• Help coordinate marketing-driven events, sponsorships, and industry activations
• Track, analyze, and report on campaign performance, identifying insights and opportunities for optimization
• Conduct market and competitive research to inform positioning and campaign strategy
• Support partner marketing and co-marketing initiatives
• Contribute to building marketing operations, workflows, and scalable programs
• Stay current on marketing trends, tools, and emerging technologies in ad tech and SaaS

Who You Are

• 3–5 years of marketing experience, ideally within ad tech, martech, SaaS, or a related digital ecosystem
• Working knowledge of the ad tech landscape, including DSPs, publishers, creative technology, mobile, or performance marketing
• Proficient with marketing tools and platforms. Experience with analytics, email, social scheduling, basic design tools (like Canva), artificial intelligence (AI) platforms, and CRM software (HighLevel), and able to pick up new tools quickly when the need arises
• Strong execution skills with the ability to manage multiple initiatives and timelines
• Experience contributing to content, demand generation, brand, or partner marketing programs
• Comfortable operating in a fast-paced, evolving environment with shifting priorities
• Strong writing and communication skills with high attention to detail, you’ll be producing content regularly, not just reviewing it
• Data-aware and curious, with an interest in how marketing performance connects to revenue
• A proactive, builder mindset with a willingness to take ownership and follow through