Marketing Manager

PowerPak Civil & Safety LLC; Congers (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

PowerPak Civil & Safety LLC in Congers, NY, is seeking a Marketing Manager to drive marketing initiatives and foster brand storytelling. This role demands a self-starter with a passion for creating impactful marketing campaigns across email, social media, and paid advertising.

The candidate should effectively communicate brand value and utilize performance metrics to maximize reach and engagement. Innovation and quality content are core expectations as the position allows significant autonomy.

Qualifications

• Proficient in drafting, designing, and A/B testing email campaigns.
• Experienced in storytelling via organic social media.
• Solid understanding of paid ad strategies and performance metrics.

Responsibilities

• Plan and execute marketing campaigns across email, social, and paid ads.
• Write and edit copy that engages and illustrates brand value.
• Continuously optimize based on performance metrics.

Skills

Email Marketing

Organic Social Media

Paid Advertising

SEO

Copywriting

Videography/Photography

Tools

DotDigital

Meta

LinkedIn

Job description

We have a brand worth talking about, a customer worth knowing, and a marketing strategy with strong bones we just need someone to run it like they own it. This role exists for a marketer who sees volume and quality as the same discipline, not competing priorities.

You’ll take a strategy with strong foundational principles already in place and build around it running a well‑oiled, well‑received marketing operation with plenty of autonomy to make it your own.

Responsibilities

• Email Marketing
  • Draft, design, schedule, and A/B test campaigns in collaboration with our graphic design team.
  • Bring new ideas and improvements to the program. Current tech: DotDigital.
• Organic Social
  • Tell our brand story using assets from our creative team and media contractors.
  • Clearly articulate our value proposition across all channels at high volume and high quality. Current tech: Meta, LinkedIn.
• Paid Ads
  • Work with our agency to build and manage our paid ads approach getting the right prospects to our site through product ads, then retargeting them until conversion.
• SEO & Copywriting
  • Build out product and company pages with customer‑focused copy that improves our Google and Bing rankings.
  • Develop content that increases our relevance in AI search.
• Product Launches
  • Bring launches into email and social.
  • Come up with creative ideas to maximise reach before and during launch, and execute on them.
• Adhoc Videography / Photography
  • As needed and if the skillset is there with customers or team members.

Success Metrics

• A core customer thinks: "I actually get value from this company's emails and posts."
• A core prospect thinks: "These guys get me, why am I not working with them?"
• A salesperson thinks: "Every prospect I meet has already heard of us and wants to talk."

Candidate Profile

A self‑starter who doesn't need handholding. It's a small team, so the world is your oyster. You have a genuine passion for brand storytelling and the discipline to execute consistently — and consistently well.

You write copy that cuts through. You track the numbers and act on them. You bring new ideas and you ship them. You know that great marketing is an equation: Quantity × Quality. Both sides have to be high.

Core Beliefs

• Driven to understand our customer — which means having a deep respect for them
• The best brand stories are told by customers, not about them
• High quality content at high volume is a discipline, not a contradiction

Target Audience

Meet PowerPak Pete. He's a no‑BS, blue‑collar operator, always dealing with problems bigger than what we solve. He's too busy for fluff, direct in how he communicates, and he works with us because we handle the stuff he never wants to think about. Knowing him: his language, his humour, his platforms, his motivations is critical to doing this job well.

Day‑to‑Day Responsibilities

Campaign Management

• Plan and execute across email, paid ads, and organic social.
• Own the content calendar end‑to‑end.
• Brief and collaborate with our internal creative team and freelance contractors.
• Write and edit copy that cuts through — concise, punchy, on‑brand.
• Track performance metrics and continuously optimise (open rates, CTR, engagement, pipeline influence).
• Always be hunting for new ways to grab our customer's attention.

Email Program

• Draft and design emails in collaboration with the graphic design department.
• Schedule and A/B test email campaigns.
• Bring an innovative approach to new email ideas and improvements.

Social Media Program

• Tell our brand story using assets from graphic design and media contractors.
• Clearly articulate our differentiating points to our audience.
• Maintain quality content at high quantities across all media channels.

Paid Advertising

• Work with our agency to build out the paid ads strategy.
• Build out systems and content to attract the right prospects and retarget until conversion.

SEO / Copywriting

• Write product and company page descriptions that improve search rankings.
• Develop content that increases AI chatbot relevance.