Senior Integrated Marketing Manager

GMI Cloud; Mountain View (CA); On-site; USD 130,000 - 210,000; Full time

Job summary

GMI Cloud in Mountain View, CA is seeking a senior marketing leader to own end-to-end launch strategy for AI infrastructure products and developer tools; you’ll shape narratives across blog, docs, demos, video, PR, and sales enablement, and lead cross-functional teams from kickoff through post-launch.

The role requires 7+ years of B2B marketing, a track record in integrated campaigns, events, ABM, and PLG, plus strong storytelling, data-driven decision making, and the ability to drive pipeline

Qualifications

• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• 7+ years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS.
• Proven track record running integrated campaigns that drive pipeline and adoption - not just impressions.
• Hands-on event execution: you’ve stood up meetups, run booths, and produced owned conferences.
• Demonstrated success with ABM and field marketing motions for enterprise accounts.
• Experience operating PLG funnels and the analytics behind them.
• Strong product instincts and technical fluency - you can talk to engineers and translate for executives.
• Sharp writer and editor with strong opinions on narrative and positioning.
• Data-driven approach to campaign measurement and optimization.
• Comfortable in 0-1 environments - you build the playbook, then run it.

Responsibilities

• Own end-to-end launch strategy for new products, models, features, and partnerships.
• Define launch narratives and sequence assets across blog, docs, demo, video, PR, and sales enablement.
• Orchestrate cross-functional teams across product, sales, and DevRel from kickoff through post-launch.
• Tie every launch to measurable outcomes: pipeline, sign-ups, and adoption.
• Build and scale developer-facing programs including meetups, hackathons, workshops, and ambassador initiatives.
• Grow and activate community channels (Discord, Slack, forums, office hours).
• Own the full event portfolio: industry conferences, founder dinners, customer summits, and owned meetup series.
• Define event strategy - where to show up, key messaging, and on-site activations.
• Lead partner co-marketing activations with ecosystem partners.
• Measure event ROI through pipeline, accounts engaged, and content captured.
• Partner with product and growth engineering to optimize the self-serve funnel.
• Drive improvements in landing page conversion, sign-up activation, and time-to-first-value.
• Build lifecycle email, in-product nudges, and onboarding flows.
• Architect the handoff between PLG motions and sales-assist for upmarket conversion.
• Run multi-channel campaigns by ICP and vertical across paid, organic, content, email, and field.
• Set and hit clear pipeline targets for each campaign.
• Stand up ABM motions for top enterprise accounts in partnership with sales.
• Translate deep technical work into compelling stories across channels.
• Tailor messaging across technical buyers, executive decision-makers, and the broader market.
• Maintain narrative consistency across all channels.
• Own the integrated marketing dashboard.
• Track pipeline sourced and influenced, activation rates, MQL-SQL conversion, event ROI, and community growth.
• Lead post-mortems and translate insights into the next playbook.

Skills

B2B marketing

ABM

PLG

Event management

Content storytelling

Cross-functional leadership

Analytics & measurement

Campaign optimization

Education

Bachelor's degree in marketing, business, or related field

Job description

• Own end-to-end launch strategy for new products, models, features, and partnerships
• Define launch narratives and sequence assets across blog, docs, demo, video, PR, and sales enablement
• Orchestrate cross-functional teams across product, sales, and DevRel from kickoff through post-launch
• Tie every launch to measurable outcomes: pipeline, sign-ups, and adoption

Community & Developer Programs

• Build and scale developer-facing programs including meetups, hackathons, workshops, and ambassador initiatives
• Grow and activate community channels (Discord, Slack, forums, office hours)
• Partner with DevRel to turn technical content into community moments
• Drive developer loyalty and grassroots adoption

Events & Field Marketing

• Own the full event portfolio: industry conferences (GTC, KubeCon, Re:Invent, NeurIPS), founder dinners, customer summits, and owned meetup series
• Define event strategy - where to show up, key messaging, and on-site activations
• Lead partner co-marketing activations with ecosystem partners
• Measure event ROI through pipeline, accounts engaged, and content captured

Product-Led Growth

• Partner with product and growth engineering to optimize the self-serve funnel
• Drive improvements in landing page conversion, sign-up activation, and time-to-first-value
• Build lifecycle email, in-product nudges, and onboarding flows
• Architect the handoff between PLG motions and sales-assist for upmarket conversion

Integrated Campaigns & ABM

• Run multi-channel campaigns by ICP and vertical across paid, organic, content, email, and field
• Set and hit clear pipeline targets for each campaign
• Stand up ABM motions for top enterprise accounts in partnership with sales

Content & Narrative

• Translate deep technical work - benchmarks, architecture, customer outcomes - into compelling stories
• Tailor messaging across technical buyers, executive decision-makers, and the broader market
• Maintain narrative consistency across all channels

Measurement & Reporting

• Own the integrated marketing dashboard
• Track pipeline sourced and influenced, activation rates, MQL-SQL conversion, event ROI, and community growth
• Lead post-mortems and translate insights into the next playbook

What We’re Looking For?

• Bachelor’s degree in marketing, business, or related field (or equivalent experience)
• 7+ years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS
• Proven track record running integrated campaigns that drive pipeline and adoption - not just impressions
• Hands-on event execution: you’ve stood up meetups, run booths, and produced owned conferences
• Demonstrated success with ABM and field marketing motions for enterprise accounts
• Experience operating PLG funnels and the analytics behind them
• Strong product instincts and technical fluency - you can talk to engineers and translate for executives
• Sharp writer and editor with strong opinions on narrative and positioning
• Data-driven approach to campaign measurement and optimization
• Comfortable in 0-1 environments - you build the playbook, then run it