Marketing Manager

ICP Search; California (MO); On-site; USD 87,000 - 145,000; Full time

Job summary

GRRC USA, a startup within Goodwood, is building the US marketing operation from scratch in California. We seek a Marketing Manager to define positioning, voice and campaigns for an American audience ahead of membership launch.

This builder role requires shaping strategy, not just executing a pre-defined playbook, with a small, collaborative team. You'll own the US marketing strategy, brand messaging, media plans, CRM programs, and partnerships, while partnering with the UK team and a US events

Qualifications

• Experience building brands or propositions from scratch.
• Experience leading mission-led marketing in premium brands or startups.
• Ability to navigate ambiguity and cross time zones.

Responsibilities

• Own the GRRC USA marketing strategy and plan tied to membership targets.
• Shape US brand proposition and market positioning for an American audience.
• Lead integrated campaigns across paid, owned, earned and partner channels.
• Own media planning and buying in the US plus partnerships as acquisition tools.
• Run CRM and lifecycle communications with the UK team.
• Act as brand guardian for GRRC in the US and manage brand IP.
• Manage the PR agency and align US social/PR with UK counterparts.
• Own the app roadmap: vision, tone and KPIs; manage a Marketing Executive.
• Own the marketing budget and forecast spend; optimize performance.

Skills

Brand strategy

Campaign management

Leadership

CRM strategy

Agency management

Motorsports familiarity

Cross-border collaboration

Digital marketing

Tools

DotDigital

Job description

Based in California | Goodwood Road Racing Club, USA

Goodwood is building something new in America, and this role gets to define what it sounds and feels like.

GRRC USA is a startup within a legendary brand. We're building the US marketing operation largely from scratch, drawing on Goodwood's UK heritage but shaping a proposition, voice and campaign approach that's genuinely built for an American audience. We need a Marketing Manager who wants to define that positioning, not just run a playbook that already exists.

This is a builder role, not a caretaker role. You'll be joining pre-launch, shaping brand messaging, acquisition strategy and market positioning before membership even opens. Expect ambiguity, shifting priorities, and a small, closely-connected team where everyone mucks in. If you want a fully-formed strategy to execute, this isn't it. If you want to write the strategy, keep reading.

What you'll be doing

• Owning the GRRC USA marketing strategy and plan, tied to membership acquisition, retention and event sell-out targets
• Shaping the US brand proposition, messaging and market positioning, conveying Goodwood's heritage and premium values in a way that lands authentically with an American audience
• Leading integrated campaigns across paid, owned, earned and partner channels, from the Founding Membership launch onward
• Owning media planning and buying in the US market, plus content creator and influencer partnerships as an acquisition tool
• Running CRM and lifecycle communications with the UK team
• Acting as brand guardian for GRRC in the US, protecting brand IP, heritage and reputation at every touchpoint
• Managing the PR agency and shaping the US social and PR strategy alongside UK counterparts
• Taking strategic ownership of the GRRC USA membership app: setting the vision, tone and KPIs, and managing a Marketing Executive who runs day-to-day community activity
• Owning the marketing budget, forecasting spend, and using data to continually optimize performance

What you'll bring

• A track record of creating, launching or building something (a brand, a proposition, a campaign approach, a market position), not just executing against someone else's brief
• Experience shaping mission-led marketing and messaging that conveys real organisational purpose and values, not just product features
• High energy and genuine enthusiasm you can bring to members, colleagues and partners. We want energy-givers, not mood hoovers
• The confidence to challenge how things are done, ask why, and push for better
• Comfort with ambiguity. Priorities, systems and audiences will shift as we learn what works in the US
• Experience running integrated campaigns across paid, owned and earned channels, with budget and media buying experience
• Experience managing agencies, external partners and people
• Experience in motorsport, automotive or adjacent premium sectors, helpful but not essential
• Background in mission-led organisations, high-growth startups, tech or other purpose-driven brands where you've built something from scratch
• Experience briefing or shaping a roadmap for an app, platform or digital community product
• Experience with CRM/email platforms such as DotDigital
• A genuine passion for cars or motorsport: a bonus, not a requirement
• Comfort working across international teams and time zones

The details

• Based in California, with regular travel to GRRC USA events and a trip to the UK for your Goodwood induction
• Some evening and weekend flexibility during events season
• Salary up to $145,000

Goodwood is an equal opportunity employer and welcomes applications from all qualified candidates.

If you're commercially sharp, creative, comfortable building from scratch, and bring energy to everything you do, we want to hear from you.