Marketing Manager - US

3 Little Birds Interactive; Totowa (NJ); On-site; USD 70,000 - 90,000; Full time

Job summary

A growing cashback platform seeks a Marketing Manager to lead US marketing initiatives. The role focuses on digital strategies, including email and social media campaigns, with some offline marketing responsibilities. Candidates should have 5+ years in online marketing, preferably within affiliate marketing. Strong analytical skills and a team-oriented approach are essential. This is an opportunity to join a small, dynamic team in achieving aggressive growth targets. Located in New Jersey, with potential travel required.

Qualifications

• 5 years+ online marketing experience, preferably in affiliate marketing.
• Demonstrable understanding of digital marketing metrics like CPC, CPM, CPA.
• Experience with email and blog marketing, as well as paid search.

Responsibilities

• Own and develop US marketing strategies to drive growth.
• Manage marketing budgets and forecasts for targeted ROI.
• Oversee all US social media platforms and paid campaigns.
• Lead performance marketing team and develop affiliate partnerships.
• Adaptively manage local and national offline marketing efforts.

Skills

Digital marketing experience

Affiliate marketing knowledge

Analytical skills

Team player

Mobile/app marketing

Education

Degree in Marketing

Job description

Join one of the fastest growing cashback sites in America and become part of an expanding global group. Started 9 years ago in the UK, the website now has over 4 million members who save millions of pounds every month as a member of the UK’s most generous cashback site. Three years ago, we launched it and following outstanding growth in 2014 that saw turnover grow by over 300% and advertising revenue grow by 700%, we are excited to be looking to recruit a number of key personnel for our New Jersey offices to further accelerate this opportunity. There is also a potential for one of these positions to be located on the West Coast (San Francisco area).

The company is privately owned and aims to always be The USA’s most generous cashback website. We are an ethical company and live by the motto “do as you would be done by”. We extend this way of operating to all of our members, stores, employees and partners as one of our core values.

Job Description

Reports to: Head of Business Development – US

Basis: Full Time Department: Marketing

Location: New Jersey – some US travel may be required

Reporting to the Head of Business Development (US based), whilst also working closely with our Global Head of PR (US/UK Based), the Marketing Manager will be responsible for all US marketing initiatives, developing strategies to support and drive aggressive growth targets. Initial emphasis is likely to be required on digital marketing though offline experience is essential for when the site expands. The role will include budget responsibility for social media, ppc, lead generation, referral strategy, as well as online display and retargeting with the goal of obtaining new active members to the websites within agreed ROI targets. E‑mail campaign responsibility involving extensive liaison with our internal UK teams is also a key element to the role, as will be offline marketing when applicable. The successful applicant will need to have 5 years+ online marketing experience some of which gained within affiliate marketing industry with some offline experience, preferably gained in a similar company. A friendly, hands‑on, and fun approach to work is also a must. You will be joining a small team at an exciting stage of development so real flexibility and ‘team’ ethic to work outside of the job description is expected. The role will involve developing and maintaining strong relationships with internal and external stakeholders as well as the UK head office.

Key Responsibilities

• Develop strategies to support and drive aggressive growth targets with particular emphasis on e‑mail campaigns, social media, ppc, direct marketing, seo, sem, display and retargeting
• Extensive liaison with UK operations including Head of UK marketing, sharing best practice across territories especially as we transition responsibilities from the UK to the US
• Full ownership and management of Marketing budgets and forecasts to agreed spend and return targets
• Ownership and development of all US social media platforms including paid campaigns
• Management of performance marketing manager, having overall responsibility for developing new and existing relationships and partnerships with Networks and Affiliates, as well as personal development of your team
• Responsible for ensuring the brand values of the website are reflected in all campaigns
• Execution of all agreed seasonal marketing campaigns.
• As a relatively small operation of 5‑10 US based staff, need to have a very hands‑on approach with high levels of flexibility doing what is needed to get the job done.
• Local and National offline marketing as this becomes necessary

Qualifications

• Enthusiastic proactive team player with desire and ability to build, development and grow a team around you as and when continued site growth demands
• 5 Years+ digital marketing experience to include affiliate experience
• A clear and demonstrable understanding and direct experience of all aspects digital marketing to include CPC, CPM, CPA, CPV, e‑mail marketing, blog marketing, paid search etc.
• Experience of mobile / app marketing strongly desired

• Honest with a sense of fair play and a passion for saving consumers money
• Educated to degree level with a strong passion for Marketing
• A strong understanding of how offers and incentives can be used to drive response and profitability
• Numerical and analytical with ability to analyze data and present findings focussed on ROI
• Self‑motivated, thriving on autonomy
• Flexibility essential in this rapidly changing environment

Additional Information

All your information will be kept confidential according to EEO guidelines.