Head of Marketing - Americas

INEOS Automotive; Montvale (NJ); On-site; USD 140,000 - 230,000; Full time

Job summary

INEOS Automotive in Montvale, NJ seeks an experienced marketing leader to drive the America’s region in close partnership with the central team. You will maximise limited resources to raise awareness, build desire and harvest qualified leads while supporting the US/CA dealer network.

You will manage a multi‑million dollar budget, lead at least one direct report and coordinate with global colleagues to ensure coherent, high‑impact campaigns that accelerate growth in a competitive market.

Qualifications

• BA or equivalent degree in marketing, business, or related field.
• 5–10 years in marketing with track record in leads and sales.
• Experience in B2C, preferably automotive or related sectors.

Responsibilities

• Lead marketing for America’s region in collaboration with central team.
• Maximise limited resources to grow awareness and generate leads.
• Oversee budgets (local/global ~ $10m) and ensure cost‑effective campaigns.
• Manage at least one direct report with potential for growth.
• Coordinate with central team to align on strategy and execution.

Skills

Marketing leadership

Budget management

Agency coordination

Presentation skills

IT literacy

Education

Bachelor's degree (BA) or equivalent

Job description

Your role:

This critical role is to lead marketing for the America’s region working in full collaboration with the central team. The aim is to maximise our limited resources to ensure that we grow awareness, build desire and harvest leads in the most cost‑effective way possible and maintain the commitment of the US/CA Dealer network.

Responsibilities include (but are not limited to):

• This role is a significant in the Global Marketing/Commercial organization. The America’s represents around 60% of Grenadier volume and the viability of the business depends on this market.
• The combined local and global budgets are around $10m; we expect to always ‘punch above our weight’ and as a challenger brand we will always look to leverage our unique product and compelling proposition of being a Grenadier owner.
• The role currently has one direct report, but that is likely to grow.
• This role needs to seamlessly work in open and trusting collaboration with the central team; the combined team is dedicated to the success of the North American market.
• Budget approval ultimately sits with the central team/CEO.

What we are looking for:

• Likely educated to first degree level (BA or equivalent).
• Marketing Communications and Media experience in a B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive.
• 5-10 years' experience preferred.
• Proven track record in delivering leads/sales performance.
• Managed substantial budgets.
• Experience co‑ordinating agencies to successfully complete multiple projects.

Technical skills:

• Up‑to‑date knowledge with the latest trends and marketing best practice.
• Creative with ability to think outside the box.
• Commercial acumen and articulate with strong presentation skills.
• IT literacy.

Behavioural skills:

• Proven experience but with the energy and desire to rapidly develop.
• Challenger spirit – we don’t want someone who wants to fit in. We are looking for a more ‘revolutionary’ spirit.
• Leadership.
• Natural team player – low ego.
• Prioritisation and goal setting.
• Self‑motivation.
• Influencing skills.
• Relationship building.