Head of Marketing - Americas

INEOS; Montvale (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

INEOS Automotive is seeking a dynamic Marketing Lead for the Americas, based in New Jersey. This pivotal role will collaborate with the central marketing team to maximize limited resources, grow awareness, generate demand, and secure dealer engagement across the US and Canada.

Your leadership will steer regional campaigns, manage a multi‑million budget, and drive lead generation while aligning with global strategy and brand standards.

Qualifications

• BA or equivalent educational level.
• Experience in Marketing Communications and Media in a B2C environment.
• Automotive experience desirable, broader sector acceptable.
• 5–10 years of marketing experience.
• Proven track record delivering leads/sales and managing substantial budgets.
• Experience coordinating agencies on multiple projects.

Responsibilities

• Lead regional marketing for the Americas in collaboration with the central team.
• Maximise limited resources to grow awareness, build desire and harvest leads.
• Manage the US/CA Dealer network engagement and alignment with global strategy.
• Oversee multi‑million dollar combined local and global budgets.
• Coordinate agencies to deliver multiple campaigns and projects.

Skills

Marketing Communications

Media experience

B2C marketing

Budget management

Lead generation

Education

First degree BA or equivalent

Job description

Story so far

Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world‑class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head‑on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary.

Your role

This critical role is to lead marketing for the America’s region working in full collaboration with the central team. The aim is to maximise our limited resources to ensure that we grow awareness, build desire and harvest leads in the most cost‑effective way possible and maintain the commitment of the US/CA Dealer network.

Responsibilities

• This role is a significant part of the Global Marketing/Commercial organization. The America’s represents around 60% of Grenadier volume and the viability of the business depends on this market
• The combined local and global budgets are around $10m; we expect to always ‘punch above our weight’ and as a challenger brand we will always look to leverage our unique product and compelling proposition of being a Grenadier owner.
• The role currently has one direct report, but that is likely to grow
• This role needs to seamlessly work in open and trusting collaboration with the central team; the combined team is dedicated to the success of the North American market
• Budget approval ultimately sits with the central team/CEO

Requirements

• Likely educated to first degree level (BA or equivalent).
• Marketing Communications and Media experience in a B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive.
• 5‑10 years’ experience preferred.
• Proven track record in delivering leads/sales performance.
• Managed substantial budgets.
• Experience coordinating agencies to successfully complete multiple projects.

Technical skills

• Up-to-date knowledge with the latest trends and marketing best practice.
• Creative with ability to think outside the box.
• Commercial acumen and articulate with strong presentation skills.
• IT literacy.

Behavioural skills

• Proven experience but with the energy and desire to rapidly develop.
• Challenger spirit – we don’t want someone who wants to fit in. We are looking for a more ‘revolutionary’ spirit.
• Leadership.
• Natural team player – low ego.
• Prioritisation and goal setting.
• Self‑motivation.
• Influencing skills.
• Relationship building.