Marketing Executive

Smedley Group; Dallas (TX); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Fat Karting League is seeking a Marketing Executive to drive social media, email campaigns and content initiatives from our Dallas hybrid base. You’ll craft copy, design assets and build stories around our racing and youth development brand.

You’ll manage multiple channels, plan campaigns around events, and collaborate with teams to grow engagement and brand awareness in a fast-moving motorsport environment.

Qualifications

• Two years of marketing or content experience preferred.
• Strong copywriting and design sense essential.
• Proficiency with Canva, Figma and HubSpot preferred.

Responsibilities

• Manage and post content across three social accounts.
• Plan content around events, campaigns and brand moments.
• Create graphics and campaign assets for social, email and ads.
• Write engaging social copy, captions and CTAs.
• Tell stories behind the brand and showcase people and moments.
• Analyze content performance and adapt future campaigns.

Skills

Copywriting

Social media

Content strategy

Analytics

Commercial awareness

Organization

Project management

Canva

Figma

HubSpot

Tools

Canva

Figma

HubSpot

Job description

Job Title: Marketing Executive Location: Hybrid - Texas, Dallas

About Fat Karting League (FKL):

FAT Karting League is a global arrive-and-drive electric karting league for drivers aged 5–17. Founded by former Ferrari F1 engineer Rob Smedley, we’re building a new generation of motorsport that puts talent, development and competition first.

As a growing organisation, we’re building more than just a karting league. With plans to expand into other areas of motorsport, we’re creating opportunities for people who want to grow with the business and develop their careers as we scale. We’re looking for driven individuals who thrive in fast‑paced, energetic settings, take pride in high standards, and are motivated by responsibility, progression, and being part of something that’s moving forward.

With regions across the UK, US and Germany, we're growing quickly and building a brand that sits at the intersection of motorsport, technology, competition and youth development.

We combine commercial focus with high standards, ownership, and a clear drive for performance. Our environment is dynamic, hands‑on, and built for people who are hungry to grow, take responsibility, and help shape a business that’s still being written.

We’re looking for individuals who are motivated by progress, comfortable in a fast‑moving, evolving environment, and ready to play a meaningful role in a group that values initiative, teamwork, and continuous improvement.

Role Summary:

We're looking for a smart, creative and commercially minded Marketing Executive to join our team and help grow FAT Karting League.This is a broad, hands‑on marketing role covering social media, email, content, design, community, partnerships and analysis.But more importantly, we're looking for someone who can think.

Someone who understands what looks good, what sounds right, what makes people click and what makes them care. Someone who can write strong copy, spot a good idea, understand an audience and look at performance data to work out what we should do differently next time.

You'll help tell the story of FKL, from the racing and competition to the drivers, parents, coaches, teams, partners and personalities behind the brand. You'll create campaigns, develop content and use what you learn to continually improve how we market the business.

Social & content

• Manage and post content across three social accounts
• Plan content around events, local activity, campaigns and wider brand moments
• Create and develop engaging social content, including graphics and campaign creative
• Write strong, engaging social copy, captions and CTAs
• Tell the stories behind FKL and showcase the faces, personalities and experiences within the league
• Stay on top of social trends, formats and conversations and identify opportunities for the brand
• Build content plans based on what is happening in the business and what is actually working
• Understand why certain content performs and use those learnings to improve future content

Events & content capture

• Attend selected UK events to help capture content and identify stories and moments worth sharing
• Work with event teams to brief them on the content we need captured when you aren't there in person
• Identify stories, people and moments worth highlighting before, during and after events
• Turn event activity into social content, email campaigns and wider marketing assets
• Help build a strong library of authentic FKL photography and video

Email marketing

• Plan and execute around four designed email campaigns per week
• Write engaging email copy and develop clear, effective campaign messaging
• Build campaigns around events, offers, local activity and customer journeys
• Set up and monitor automated emails
• Test different messaging, creative and approaches
• Analyse email performance and use it to improve future campaigns
• Use email to tell stories, build the brand and drive action

Design & marketing materials

• Create graphics and creative assets for social, email and advertising
• Design physical marketing materials, including event signage, flyers, promotional materials and campaign assets
• Have a good eye for layout, typography, imagery and what makes creative look good
• Adapt messaging and creative for different audiences and channels
• Maintain consistency with FKL's visual identity and brand guidelines

Community & partnerships

• Actively engage with our community across social channels
• Respond to comments, questions and conversations
• Identify and highlight relevant influencers, drivers, creators and partnerships
• Help showcase our partners and the people contributing to the FKL community
• Identify opportunities to amplify great stories, relationships and content
• Look for opportunities to build the FKL brand through relevant people, communities and partnerships

We’re looking for someone with around two years’ relevant experience, but we’re more interested in the skills, judgement and creativity you can demonstrate.

Requirements:

• Strong copywriting and messaging skills
• A good eye for creative, design and what looks good
• Experience with tools such as Canva and Figma
• Comfortable working with email marketing platforms (preferably HubSpot)
• Strong understanding of social media and current content trends
• An eye for good storytelling and the ability to turn everyday activity into engaging content
• Intelligent, commercially aware and analytical, with a genuine interest in understanding what works and why
• Able to look at performance data and turn it into practical marketing decisions
• Organised, proactive and able to manage multiple campaigns and deadlines

FAT Karting League is committed to attracting, recruiting, and retaining the most talented individuals, regardless of age, disability, gender identity, gender expression, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion, belief, sex, or sexual orientation. We strive to be a team that supports diversity in the workplace and promotes an inclusive culture in which all team members are respected, empowered, and valued.