Marketing Manager

Tetherow Resort; Bend (OR); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with Company match

Paid time off

Golf privileges

Discounts at Tetherow Restaurants &amp

$8 Employee Breakfast & LunchMeals

Employee referral bonuses

Work in one of the most beautiful sets

Job summary

Tetherow Resort in Bend, Oregon is seeking a Marketing Manager to lead the development and execution of the annual marketing plan. You will own the promotions calendar, manage budgets, and set brand standards for all digital and onsite communications to drive occupancy and revenue.

You will coordinate with department leaders, oversee social media across platforms, run paid campaigns, monitor analytics, and ensure content is engaging, consistent, and aligned with resort goals.

Qualifications

• College degree and minimum three marketing years, incl. two years owning campaigns or budgets.
• Strong knowledge of digital marketing and social media trends.
• Excellent written and verbal communication and presentation skills.
• Ability to build a marketing plan, manage budgets, and use data to inform decisions.
• Experience with WordPress sites and mobile apps; HTML/CSS/PHP preferred.
• Strong organizational skills and ability to work under pressure.
• Ability to work independently or on a team; creative problem solving.

Responsibilities

• Develop and own the annual marketing plan and promotions calendar.
• Manage the marketing and advertising budget across channels.
• Set brand and content standards for digital and onsite communications.
• Conduct competitive analysis and advise leadership on positioning.
• Partner with department heads to set marketing priorities.
• Develop and execute social media and digital engagement strategies.
• Manage resort's presence on social platforms and content creation.
• Plan and optimize paid social media campaigns with budgeting and tracking.
• Manage online review platforms with timely responses.
• Stay informed on digital marketing trends to drive occupancy and revenue.
• Oversee creative standards for outsourced design projects.

Skills

Marketing strategy

Campaign management

Budget management

Content creation

Social media management

Data-driven decisions

Written communication

Presentation skills

Team collaboration

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

Google Tag Manager

Looker Studio

HTML/CSS/PHP

Job description

Tetherow Resort has an immediate opening for a Marketing Manager!

Why Tetherow?

At Tetherow we energize and inspire our members and guests to live, explore, play and connect, and we encourage the same for our team members. We know our team members are our greatest ambassadors and are critical to our success, and we take pride in providing a beautiful environment where they can learn, grow, and thrive while working together to deliver an exceptional experience. We invite you to explore a career with us and join in the fun!

Who You Are…

• You are energetic, inspiring and adventurous, and love to have fun while you’re at work
• You enjoy going above and beyond for your team and guests
• You have a demonstrated ability to work independently or as part of a team
• You are a creative problem solver, able to think and color ‘outside the box’
• You have a college degree and a minimum of three of marketing experience, including at least two years owning campaigns, a marketing budget, or agency relationships
• You have current industry trend knowledge and are able to help drive content on social media platforms
• You have excellent written and verbal communication and presentation skills
• You have proven ability to build a marketing plan, manage a budget, and make data informed decisions
• You have experience with WordPress sites and mobile applications; HTML, CSS, and PHP preferred
• You have experience with digital technologies, WordPress sites and mobile applications; the ability to execute basic graphic design edits is not required but preferred
• You have a strong understanding of Google Analytics and Google Tag Manager; Looker Studio (formerly Google Data Studio) a plus
• You have stellar organization skills, detail orientation and follow-through
• You have proven ability to work well under pressure and resolve problems
• You are professional in appearance and pleasant in your demeanor

What You’ll Do…

• Develop and own the annual marketing plan and promotions calendar in line with Resort revenue goals, deciding which offers, launches, and campaigns run, when, and through which channels
• Manage the marketing and advertising budget, allocating spending across channels and campaigns and adjusting based on performance
• Set brand and content standards for all digital and onsite communications, and serve as final approver on content before it goes live
• Conduct competitive analysis across offerings, messaging, and channels, and use findings to recommend packages, offers, and positioning to leadership
• Partner with department leaders to set marketing priorities that support their revenue and engagement goals
• Develop and execute comprehensive social media and digital engagement strategies aligned with brand, sales, marketing, and revenue objectives
• Manage and grow the resort's presence across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, etc.
• Create, schedule, coordinate, and publish engaging content while leading social media coverage and digital promotion for resort experiences, accommodations, dining, golf, events, weddings, outdoor recreation, seasonal campaigns, special offers, community partnerships, to increase brand awareness, engagement, and visitation
• Plan, manage, and optimize paid social media advertising campaigns, including audience targeting, budget allocation, and performance tracking
• Manage online review platforms while ensuring timely and professional responses
• Stay informed of emerging digital marketing trends, social media platforms, and industry best practices to identify opportunities that support occupancy, event bookings, revenue growth, and overall business objectives
• Establish creative standards for outsourced design projects, guide vendor execution, and approve final deliverables to ensure alignment with brand objectives

Extra Perks!

• Medical, dental, and vision insurance coverage
• 401(k) plan with Company match
• Paid time off
• Golf privileges
• Discounts at Tetherow Restaurants & Golf Shop
• $8 Employee Breakfast & Lunch Meals
• Employee referral bonuses
• Work in one of the most beautiful settings in Central Oregon!