Marketing Manager

Weather-Group-Television-LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Allen Media Group, owner of Local Now, seeks a data-driven Marketing Manager to lead CRM, lifecycle marketing, and engagement across the Local Now platform. You will own email, push, in-app messaging, and partner marketing initiatives to boost viewer engagement and lifetime value.

You will collaborate with Product, Creative, and Programming to deliver personalized experiences and drive growth across marketing channels.

Qualifications

• 3–6 years of CRM, lifecycle, retention, or growth marketing experience.
• Experience with streaming, media, or consumer apps.
• Experience managing email, push notification, SMS, and in-app messaging campaigns.
• Familiarity with Active Campaign or similar CRM platforms like Salesforce or Braze.
• Experience with customer segmentation, personalization, and marketing automation.
• Strong analytical background with experience measuring retention, engagement, churn, and customer lifetime value.
• Experience partnering with Product, Creative, and Engineering teams.

Responsibilities

• Own CRM strategy across email, push notifications, in-app messaging, and partner marketing initiatives designed to increase viewer engagement, retention, and lifetime value.
• Lead creative management and partner marketing initiatives for Local Now.
• Develop customer segmentation strategies based on user behavior, geography, content affinity, and engagement.
• Build automated lifecycle campaigns including onboarding, activation, re-engagement, retention, and win-back journeys.
• Partner with Product to develop in-app messaging and lifecycle touchpoints that improve engagement and retention in-app.
• Analyze campaign performance and customer behavior using AppsFlyer, CRM platforms, and internal analytics.
• Develop new reporting focused on retention, engagement, lifetime value, and customer health.

Skills

CRM marketing

Lifecycle marketing

Retention analysis

Streaming industry

Email campaigns

Push notifications

SMS campaigns

In-app messaging

Campaign automation

Segmentation

Personalization

Marketing analytics

Cross-functional collaboration

Tools

Active Campaign

Salesforce

Braze

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

Individual Contribut Atlanta, GA, US

5 days ago Requisition ID: 1579

Marketing Manager, Local Now

Position Summary

Allen Media Group (AMG), owner of Local Now, is seeking a data-driven Marketing Manager to lead creative management, lifecycle marketing, and engagement across the Local Now streaming platform.

This individual will own CRM strategy across email, push notifications, in-app messaging, and partner marketing initiatives designed to increase viewer engagement, retention, and lifetime value. This role will work cross-functionally with Product, Creative, and Programming to deliver personalized customer experiences that keep users coming back to Local Now.

This individual will also serve as the primary marketing lead for all creative development and partner marketing initiatives supporting Local Now's continued growth.

Own Local Now's CRM strategy across email, push notifications, and future lifecycle channels.

Develop customer segmentation strategies based on user behavior, geography, content affinity, and engagement.

Own creative briefing process and asset management of marketing materials

Organize and develop all paid media creative for Local Now

Build automated lifecycle campaigns including onboarding, activation, re-engagement, retention, and win-back journeys.

Partner with Product to develop in-app messaging and lifecycle touchpoints that improve engagement and retention in-app.

Lead creative strategy for CRM channels by developing briefs, managing creative production, and continuously testing messaging and creative formats.

Develop and execute A/B testing roadmaps across subject lines, creative, messaging, timing, personalization, and audience segmentation.

Partner with Programming to promote live weather events, breaking news, local content, and tentpole programming through owned marketing channels.

Manage partner marketing campaigns across distribution partners to support both acquisition and retention initiatives.

Collaborate with Product and Engineering to improve lifecycle marketing capabilities, customer data infrastructure, and personalization.

Analyze campaign performance and customer behavior using AppsFlyer, CRM platforms, and internal analytics.

Develop new reporting focused on retention, engagement, lifetime value, and customer health.

Stay current on streaming industry lifecycle marketing best practices and identify new opportunities for personalization and automation.

Preferred Experience

3–6 years of CRM, lifecycle, retention, or growth marketing experience.

Experience with streaming, media, or consumer apps.

Experience managing email, push notification, SMS, and in-app messaging campaigns.

Familiarity with Active Campaign or similar CRM platforms like Salesforce or Braze.

Experience with customer segmentation, personalization, and marketing automation.

Strong analytical background with experience measuring retention, engagement, churn, and customer lifetime value.

Experience partnering with Product, Creative, and Engineering teams.