Lifecycle Marketing Manager, Streaming & Engagement

Allen Media Group; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Allen Media Group is seeking a data-driven Marketing Manager to lead CRM strategy for Local Now, overseeing email, push, in-app messaging, and partner marketing to boost engagement and lifetime value.

You will collaborate with Product, Creative, and Programming to deliver personalized experiences, manage creative development, and coordinate lifecycle campaigns across channels to drive retention and growth.

Qualifications

• 3–6 years of CRM, lifecycle, retention, or growth marketing experience.
• Experience with streaming, media, or consumer apps.
• Experience managing email, push notification, SMS, and in-app messaging campaigns.
• Familiarity with CRMs like Active Campaign, Salesforce or Braze.

Responsibilities

• Own Local Now CRM strategy across email, push notifications, and lifecycle channels.
• Develop customer segmentation strategies based on user behavior and engagement.
• Own creative briefing and asset management for marketing materials.
• Organize and develop paid media creative for Local Now.
• Build automated lifecycle campaigns (onboarding, activation, re-engagement, retention, win-back).
• Partner with Product to develop in-app messaging and lifecycle touchpoints.
• Lead creative strategy for CRM channels and testing of messaging and formats.
• Develop and execute A/B testing roadmaps for subject lines, timing, personalization, and audience segmentation.
• Collaborate with Programming to promote live events and local content through marketing channels.
• Manage partner marketing campaigns across distribution partners.
• Work with Product and Engineering to improve lifecycle marketing capabilities and data infrastructure.
• Analyze campaign performance and customer behavior using analytics tools.

Skills

CRM strategy

Audience segmentation

Campaign analysis

Cross-functional collaboration

Tools

Active Campaign

Salesforce

Braze

Job description

Allen Media Group is seeking a data-driven Marketing Manager to lead CRM strategy for Local Now, overseeing email, push, in-app messaging, and partner marketing to boost engagement and lifetime value.

You will collaborate with Product, Creative, and Programming to deliver personalized experiences, manage creative development, and coordinate lifecycle campaigns across channels to drive retention and growth.