Lifecycle Marketing Lead — CRM & Growth

Weather-Group-Television-LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Allen Media Group, owner of Local Now, seeks a data-driven Marketing Manager to lead CRM, lifecycle marketing, and engagement across the Local Now platform. You will own email, push, in-app messaging, and partner marketing initiatives to boost viewer engagement and lifetime value.

You will collaborate with Product, Creative, and Programming to deliver personalized experiences and drive growth across marketing channels.

Qualifications

• 3–6 years of CRM, lifecycle, retention, or growth marketing experience.
• Experience with streaming, media, or consumer apps.
• Experience managing email, push notification, SMS, and in-app messaging campaigns.
• Familiarity with Active Campaign or similar CRM platforms like Salesforce or Braze.
• Experience with customer segmentation, personalization, and marketing automation.
• Strong analytical background with experience measuring retention, engagement, churn, and customer lifetime value.
• Experience partnering with Product, Creative, and Engineering teams.

Responsibilities

• Own CRM strategy across email, push notifications, in-app messaging, and partner marketing initiatives designed to increase viewer engagement, retention, and lifetime value.
• Lead creative management and partner marketing initiatives for Local Now.
• Develop customer segmentation strategies based on user behavior, geography, content affinity, and engagement.
• Build automated lifecycle campaigns including onboarding, activation, re-engagement, retention, and win-back journeys.
• Partner with Product to develop in-app messaging and lifecycle touchpoints that improve engagement and retention in-app.
• Analyze campaign performance and customer behavior using AppsFlyer, CRM platforms, and internal analytics.
• Develop new reporting focused on retention, engagement, lifetime value, and customer health.

Skills

CRM marketing

Lifecycle marketing

Retention analysis

Streaming industry

Email campaigns

Push notifications

SMS campaigns

In-app messaging

Campaign automation

Segmentation

Personalization

Marketing analytics

Cross-functional collaboration

Tools

Active Campaign

Salesforce

Braze

Job description

Allen Media Group, owner of Local Now, seeks a data-driven Marketing Manager to lead CRM, lifecycle marketing, and engagement across the Local Now platform. You will own email, push, in-app messaging, and partner marketing initiatives to boost viewer engagement and lifetime value.

You will collaborate with Product, Creative, and Programming to deliver personalized experiences and drive growth across marketing channels.