Marketing Coordinator

Calculated Hire; Los Angeles (CA); On-site; USD 50,000 - 70,000; Full time

Job summary

A major entertainment company is seeking a Digital Marketing Coordinator to enhance audience engagement across digital channels in Los Angeles, CA. This hybrid role includes managing media campaigns and newsletters while ensuring optimal audience engagement and performance. Candidates should possess a BS in a relevant field, with experience in digital marketing and project management being crucial. The position fosters a collaborative spirit while adapting to the fast-paced industry demands, making it perfect for those eager to learn and grow.

Qualifications

• 1 year experience in digital publishing, email marketing, or performance marketing.
• Experience in creating marketing assets.
• Strong understanding of analytics and metrics.

Responsibilities

• Manage newsletters and push notifications with editorial priorities.
• Create and optimize paid media campaigns.
• Assist with programming commerce and news landing pages.
• Process paid media invoices and track status.
• Stay updated on emerging platforms and trends.

Skills

Detail-oriented

Digital content creation

Project management

Strong SEO skills

Experience with Meta Ads

Education

BA/BS in Digital Marketing, Journalism, or Communications

Tools

Salesforce

Sailthru

Canva

Figma

Photoshop

Adobe Analytics

Job description

Overview

Digital Marketing Coordinator - CRM & Audience Development

Los Angeles, CA - Hybrid

6-month contract with possible extension

Full Time - 40 hours/week

Our major Entertainment client is looking for a CRM Coordinator to help acquire and retain audiences across digital and social platforms. This person will manage paid media campaigns to increase app installs and newsletter signups, in addition to sending newsletters and push notifications. The ideal candidate is detail oriented and editorial or creative with experience designing graphics & writing copy. They’re comfortable pulling data to make informed decisions and optimize content across platforms, as well as manage multiple projects and testing plans at once.

Responsibilities

• Send newsletters and push notifications, working with editorial and commerce on priorities and content calendar planning
• Create ads and optimize paid media campaigns for app downloads and subscription signups, testing and optimizing audiences and creative to improve ROAS performance
• Assist with programming commerce and news landing pages to maximize search visibility and engagement, paying close attention to tentpole and marketing priorities
• Process paid media and vendor invoices, tracking status and flagging inconsistencies
• Stay up to date on emerging platforms and trends, sharing emerging platforms and ideas for how to grow new audiences and revenue

Qualifications

• BA/BS or equivalent experience in Digital Marketing, Journalism, Communications or similar
• 1 year experience in digital publishing, email marketing, CRM, performance marketing or similar, including some developing digital content and/or paid media strategies for a digital publisher
• Experience working in an ERP, specifically Salesforce or Sailthru
• Experience working in CMS systems
• Experience working with Meta Ads
• Detail-oriented, organized, and practical project manager
• Experience creating marketing assets and designs using Canva, Figma or Photoshop
• Understanding of analytics and metrics, with experience using platforms like Adobe Analytics
• Strong SEO skills and understanding
• Required to have background experience with a digital or news publisher, media or commerce brands, or digital subscriptions.
• Thrive in a fast-paced environment where you can test, learn and execute quickly
• Entrepreneurial spirit with a drive to constantly learn and grow within a nimble team who believes in collaboration and having fun