Marketing Leader, Growth & Category Education

53 Stations; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive pay

Annual bonuses

Premium health coverage

401(k) retirement plan

Parental leave

Wellness stipend

Weekly NYC team lunches

All hands company meetings

Team-building events

Unlimited PTO

Hybrid work schedule

Job summary

GreenLite in New York seeks a Marketing Leader to build and lead the marketing function, turning a solid foundation into a growth engine. You will set strategy, introduce new capabilities, and grow the team while collaborating with Sales to shape pipeline and market education.

Ideal candidates have 8–10+ years in B2B marketing, proven startup experience, and the ability to operate across product marketing, demand generation, and marketing ops in a niche, education-heavy market.

Qualifications

• 8-10+ years of B2B marketing experience with ownership across product marketing, demand generation, and marketing ops.
• Experience building or maturing a marketing function at a growing company.
• Proven ability to create and execute product marketing frameworks and category narratives.
• Agency background with fast-paced client-service mentality and cross-functional breadth.
• Experience in a sales-led GTM environment with marketing-sourced pipeline impact.
• Startup mindset: hands-on, willing to do the work, then delegate.

Responsibilities

• Stand up product marketing as a discipline at GreenLite: positioning frameworks, value prop architecture, persona-based messaging, competitive intelligence, and category narrative.
• Build the inbound pipeline engine across digital, events, direct mail, and ABM; manage budget and outcomes.
• Stand up marketing operations and analytics infrastructure: lead routing, SLAs, stage definitions, attribution, dashboards.
• Own content strategy across the buyer journey; produce top assets and oversee production.
• Develop CEO/founder thought leadership to educate the market and position GreenLite.
• Partner with Sales on pipeline targets, enablement materials, and enterprise ABM.
• Set events strategy and ROI; coordinate with the Marketing Manager for execution.
• Maintain market intelligence on AEC, regulatory shifts, and AI-driven permitting trends.

Skills

Product marketing

Demand generation

Marketing ops

Strategic thinking

Agency background

Sales alignment

Team leadership

Job description

GreenLite in New York seeks a Marketing Leader to build and lead the marketing function, turning a solid foundation into a growth engine. You will set strategy, introduce new capabilities, and grow the team while collaborating with Sales to shape pipeline and market education.

Ideal candidates have 8–10+ years in B2B marketing, proven startup experience, and the ability to operate across product marketing, demand generation, and marketing ops in a niche, education-heavy market.