Growth Marketing Leader - B2B SaaS, Hybrid NYC

Cervin Ventures; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive base salary and bonus

Equity

Healthcare covering medical, dental, 1

401(k)

Catered lunch in our NYC office

Unlimited PTO + shutdowns

Job summary

Vendelux is seeking a Head of Growth Marketing in New York to own marketing-sourced pipeline and product-led growth across digital channels, ABM, and our mobile app. This player-coach role manages two marketers, shapes growth strategy, and runs key programs and experiments.

You will report to Head of Marketing and partner closely with Sales, Product and Product Marketing. Events and Community sit on a separate team; you’ll amplify the pipeline they create.

Qualifications

• 10+ years in B2B SaaS growth or demand generation.
• Track record of building scalable programs that drive pipeline and revenue.
• Experience owning or influencing user acquisition, activation, retention and conversion metrics.
• Expert use of marketing tools (HubSpot, LinkedIn Campaign Manager, Google Ads, GTM, Meta Ads).
• Strong understanding of funnel metrics, attribution models, segmentation and campaign analytics.
• Proficiency with AI tools to automate and build content.

Responsibilities

• Own demand generation strategy across paid media, email, content, SEO and ABM, tied to pipeline goals.
• Own growth KPIs for our mobile app: acquisition, activation, engagement, retention and conversion across channels.
• Partner with Product and Product Marketing to reduce friction and turn usage signals into engagement and conversion.
• Build full-funnel goals, metrics and reporting from product adoption through opportunity, with attribution to measure ROI.
• Scale personalized ABM programs for target accounts and amplify event-driven pipeline.
• Use AI and modern tooling to personalize at scale and speed up content and experimentation.

Skills

B2B SaaS growth

Demand generation

Growth programs

Funnel metrics

Attribution modeling

AI content tooling

Campaign analytics

Lifecycle marketing

App Store growth

Product analytics

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

Google Tag Manager

Meta Ads

Job description

Vendelux is seeking a Head of Growth Marketing in New York to own marketing-sourced pipeline and product-led growth across digital channels, ABM, and our mobile app. This player-coach role manages two marketers, shapes growth strategy, and runs key programs and experiments.

You will report to Head of Marketing and partner closely with Sales, Product and Product Marketing. Events and Community sit on a separate team; you’ll amplify the pipeline they create.