Marketing Lead, Fan Activations & Partnerships

Mattel, Inc.and Subsidiaries; El Segundo (CA); Hybrid; USD 126,000 - 158,000; Full time

Job summary

Mattel Creations in El Segundo, CA is seeking a Marketing Manager who will lead bespoke partnerships and fan activations, driving cultural relevance and commercial impact at the intersection of product innovation and experiential marketing.

You will oversee cross-functional teams, manage launches from concept to go-to-market, and optimize campaigns across owned and paid channels, with a hands-on approach to events like conventions.

Qualifications

• 6+ (4+ with MBA) years of experience in brand marketing, product marketing, partnerships, or experiential marketing.
• Experience managing cross-functional product launches and external partnerships.
• Strong understanding of fan culture and experience marketing to collector or enthusiast audiences.

Responsibilities

• Own day-to-day management of Mattel Creations bespoke partnerships, serving as the primary point of contact for external collaborators.
• Lead cross-functional alignment across design, product development, legal, finance, and sales to bring partnership products to market.
• Guide product development timelines, ensuring alignment with brand strategy, partner objectives, and commercial goals.
• Develop and execute go-to-market strategies for partnership launches, including positioning, messaging, channel strategy and asset creation.
• Monitor performance metrics and optimize future partnership strategies based on insights and learnings.
• Build integrated marketing plans that support product launches and collaboration storytelling across owned and paid channels.

Skills

Brand marketing

Product marketing

Partnerships

Experiential marketing

Education

MBA

Job description

Mattel Creations in El Segundo, CA is seeking a Marketing Manager who will lead bespoke partnerships and fan activations, driving cultural relevance and commercial impact at the intersection of product innovation and experiential marketing.

You will oversee cross-functional teams, manage launches from concept to go-to-market, and optimize campaigns across owned and paid channels, with a hands-on approach to events like conventions.