Toy Marketing & Activations Manager

Mattel; El Segundo (CA); Hybrid; USD 95,000 - 158,000; Full time

Job summary

Mattel Creations is seeking a Marketing Manager to lead bespoke partnerships and fan activations that drive cultural relevance and commercial impact. You’ll own cross-functional collaboration across design, development, legal, finance, and sales to bring partnerships from concept to launch and beyond.

The ideal candidate brings 6+ years in brand marketing or related fields, with an MBA preferred, and a passion for fan communities and experiential marketing for toys and entertainment.

Qualifications

• 6+ years in brand or product marketing, partnerships, or experiential marketing; toy/entertainment/lifestyle preferred.
• Proven track record launching and managing cross-functional partnerships.
• Strong understanding of fan culture and experiential engagement.
• Experience with large-scale live events and collaboration with external partners.

Responsibilities

• Own day-to-day management of Mattel Creations bespoke partnerships with external collaborators.
• Lead cross-functional alignment across design, product development, legal, finance, and sales.
• Guide product development timelines aligned with brand strategy and commercial goals.
• Develop and execute go-to-market strategies for launches and storytelling across channels.
• Monitor performance metrics and optimize future partnership plans.
• Oversee launch execution and coordinate internal and external stakeholders.

Skills

Brand marketing

Product marketing

Partnerships

Experiential marketing

Cross-functional leadership

Education

MBA

Job description

Mattel Creations is seeking a Marketing Manager to lead bespoke partnerships and fan activations that drive cultural relevance and commercial impact. You’ll own cross-functional collaboration across design, development, legal, finance, and sales to bring partnerships from concept to launch and beyond.

The ideal candidate brings 6+ years in brand marketing or related fields, with an MBA preferred, and a passion for fan communities and experiential marketing for toys and entertainment.