Marketing Activation Lead – Multi-Channel Growth

Mattel EMEA; El Segundo (CA); On-site; USD 110,000 - 135,000; Full time

Job summary

Mattel in El Segundo, CA, is seeking an Associate Marketing Activation Manager to support integrated marketing planning, consumer insights, and cross-functional execution. You will translate global strategies into locally relevant plans and own activation initiatives across channels to drive brand and sales growth.

The role demands strategic thinking, strong project management, excellent communication, and the ability to deliver measurable results in a fast-paced environment with multiple

Qualifications

• Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
• Excellent written/verbal, time management, and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

Responsibilities

• Translate overarching brand strategies into integrated marketing plans and briefs across key Mattel Games brands.
• Lead promotional activity timelines for the year, with regular presentations to internal and external clients on approach and performance.
• Monitor sales and activation performance across channels and leverage data to inform plan changes to deliver revenue and profit targets.
• Partner closely with cross-functional teams and lead meetings and workstreams where appropriate.

Skills

Marketing strategy

Project management

PowerPoint

Excel

Strategic thinking

Executive presence

Collaboration

Communication

Education

MBA

Tools

PowerPoint

Excel

Job description

Mattel in El Segundo, CA, is seeking an Associate Marketing Activation Manager to support integrated marketing planning, consumer insights, and cross-functional execution. You will translate global strategies into locally relevant plans and own activation initiatives across channels to drive brand and sales growth.

The role demands strategic thinking, strong project management, excellent communication, and the ability to deliver measurable results in a fast-paced environment with multiple