Brand Strategy & Activation Lead

Mattel, Inc.

East Aurora (NY)

Hybride

USD 104 000 - 123 000

Plein temps

Il y a 4 jours

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Avantages offerts par ce poste

Flexible work model

Résumé du poste

Mattel, Inc. is seeking a Manager of Brand Strategy & Activation in an in-office role with flexible Fridays, responsible for shaping long-term brand vision and cross-category strategy across content, retail, experiences, and franchises.

You will drive brand narratives, activations, and partnerships, guiding agency partners and internal teams to deliver cohesive brand experiences. You will translate consumer insights and cultural signals into actionable brand strategies, develop content

Qualifications

6+ years of experience in marketing with a strong foundation in brand strategy, franchise strategy, or brand building.
Excellent communication and storytelling skills, with confident external presence and experience pitching to senior stakeholders.
Strong analytical skills with ability to translate data into actionable recommendations.
Excellent cross-functional leadership and collaboration; proven as a connector across teams.

Responsabilités

Define and evolve global brand positioning, architecture, and messaging across franchise and product lines.
Develop long-term growth strategies and roadmaps for content, products, and experiences.
Lead integrated brand activations across key franchise moments with cross-functional partners.
Oversee development of brand assets, guardrails, and partnerships to ensure scalable execution across markets.