Toy Marketing & Activations Lead — Partnerships

Mattel, Inc.; El Segundo (CA); Hybrid; USD 126,000 - 158,000; Full time

Job summary

Mattel Creations is seeking a Marketing Manager to lead bespoke partnerships and fan-facing activations, driving cultural relevance and commercial impact. The role sits at the intersection of product innovation, strategic marketing, and experiential execution, guiding launches from concept through post-launch optimization.

The ideal candidate brings 6+ years in brand/experiential marketing, strong cross-functional leadership, and a passion for engaging fan communities through culturally resonant

Qualifications

• 6+ years in brand marketing, partnerships, or experiential marketing with toy/entertainment focus.
• Proven experience launching and managing cross-functional product partnerships.
• Strong track record in live events and experiential activations with large audiences.
• Excellent project management and stakeholder management skills.
• Ability to engage fan communities and translate insights into campaigns.

Responsibilities

• Lead day-to-day Mattel Creations bespoke partnerships and contact external collaborators.
• Coordinate cross-functional teams (design, product, legal, finance, sales) to bring partnerships to market.
• Develop go-to-market strategies and asset creation for partnership launches.
• Oversee marketing plans across owned and paid channels for collaboration storytelling.
• Plan and execute fan activations and experiential events, including conventions.

Skills

Brand marketing

Partnerships

Experiential marketing

Project management

Cross-functional collaboration

Fan culture understanding

Education

MBA

Job description

Mattel Creations is seeking a Marketing Manager to lead bespoke partnerships and fan-facing activations, driving cultural relevance and commercial impact. The role sits at the intersection of product innovation, strategic marketing, and experiential execution, guiding launches from concept through post-launch optimization.

The ideal candidate brings 6+ years in brand/experiential marketing, strong cross-functional leadership, and a passion for engaging fan communities through culturally resonant