Marketing Activation Lead — Hybrid & Growth Focus

Mattel, Inc.and Subsidiaries; El Segundo (CA); Hybrid; USD 110,000 - 135,000; Full time

Job summary

Mattel is seeking an Associate Marketing Activation Manager to support the Marketing Activation team with integrated planning, consumer insights and cross-functional coordination. This role translates global strategies into locally relevant plans and owns activation initiatives across channels to drive brand and sales growth.

The ideal candidate brings at least 5 years of marketing experience in multi-channel retail or consumer products, strong PowerPoint and Excel skills, and a proven ability

Qualifications

• Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience across paid media and owned channels including e-commerce, retail stores, email, social, print/direct mail.
• Excellent written/verbal, time management, and quantitative/analytical skills.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

Responsibilities

• Marketing Planning & Activation: Translate brand strategies into integrated marketing plans and briefs across Mattel Games brands; articulate messaging, KPIs, and activation timelines.
• Promotional Strategy and Execution: Lead activity timelines for the year and present approach and performance to clients; forecast with Analytics and coordinate with Sales and Omnichannel teams.
• Channel Execution: Manage day-to-day activation across Mattel Games segments; monitor performance and adjust plans to meet revenue targets.
• Category Research & Analysis: Leverage consumer, category, competitive and retail data to inform plans and opportunities.

Education

MBA

Job description

Mattel is seeking an Associate Marketing Activation Manager to support the Marketing Activation team with integrated planning, consumer insights and cross-functional coordination. This role translates global strategies into locally relevant plans and owns activation initiatives across channels to drive brand and sales growth.

The ideal candidate brings at least 5 years of marketing experience in multi-channel retail or consumer products, strong PowerPoint and Excel skills, and a proven ability