AVP, Marketing: Growth via Data-Driven Strategy

American College of Surgeons Brand; Chicago (IL); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Vacation, personal, and holidays

Tuition Reimbursement

Medical coverage

Dental and Vision

Pension Plan

Employee Assistance Program

Job summary

The American College of Surgeons, based in Chicago, is seeking an Associate Vice President of Marketing to lead a modern, multichannel marketing function. You will own strategy, execution, and analytics across email/CRM, paid digital and social, SEO/SEM, and campaign analytics to drive member growth and engagement.

This hybrid role reports to the AVP of Strategic Marketing and Communications and manages a team of five, delivering measurable ROI and building an attribution framework for senior

Qualifications

• Bachelor’s degree or higher from an accredited college or university is required; advanced degree preferred.
• 10-12 years of progressive marketing experience with data-driven, multichannel campaigns; healthcare experience a plus.
• Proven success building and scaling testing programs (A/B, multivariate).
• Experience owning marketing automation and CRM/AMS platforms; Marketo experience preferred.
• Strong analytical skills and ability to translate data into strategy.

Responsibilities

• Design and lead an integrated marketing strategy driving growth in membership acquisition, engagement, and renewal.
• Build a modern marketing function driving full funnel end-to-end, with testing and optimization discipline.
• Own ROAS and CPA targets across paid channels and manage marketing budgets.

Skills

Marketing leadership

Growth marketing

Data-driven

Strategic planning

People leadership

Education

Bachelor’s degree or higher

Tools

Marketo

Power BI

Google Ads

LinkedIn Ads

Meta Ads

Job description

The American College of Surgeons, based in Chicago, is seeking an Associate Vice President of Marketing to lead a modern, multichannel marketing function. You will own strategy, execution, and analytics across email/CRM, paid digital and social, SEO/SEM, and campaign analytics to drive member growth and engagement.

This hybrid role reports to the AVP of Strategic Marketing and Communications and manages a team of five, delivering measurable ROI and building an attribution framework for senior