Director of Decision Sciences - Analytics & Growth

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group is seeking a strategic, hands-on Director of Decision Sciences to translate complex data into actionable business guidance. You will lead analytics initiatives across incrementality, attribution, segmentation, and real-time optimization, shaping client offerings while building a high-performing team in healthcare and regulated environments.

You will partner with senior leaders to drive analytics roadmaps, ensure rigorous methodological standards, and deliver compelling narratives

Qualifications

• 5+ years applying statistical and ML techniques in pharma marketing, healthcare, or direct-to-consumer environments.
• Experience with IQVIA, Symphony, and PurpleLab.
• Strong knowledge of healthcare data privacy, HIPAA, and data-use frameworks.
• Proven experience with campaign impact modeling, multi-touch attribution, MMM, and audience segmentation.

Responsibilities

• Lead the execution of decision sciences, audience insights, and measurement roadmap.
• Translate business and media objectives into measurable analytics programs and decision frameworks.
• Lead high-value use cases across incrementality, attribution, optimization, segmentation, and audience intelligence.
• Deliver decision-ready insights to guide smarter media and investment decisions.
• Identify gaps in technology and data and propose solutions to improve workflows.

Skills

Leadership

Analytics strategy

Stakeholder management

Data visualization

Machine learning

Experimentation

Education

Bachelor's/Master's in Statistics/Data Science

Tools

Python

SQL

R

SAS

Job description

CMI Media Group is seeking a strategic, hands-on Director of Decision Sciences to translate complex data into actionable business guidance. You will lead analytics initiatives across incrementality, attribution, segmentation, and real-time optimization, shaping client offerings while building a high-performing team in healthcare and regulated environments.

You will partner with senior leaders to drive analytics roadmaps, ensure rigorous methodological standards, and deliver compelling narratives