Strategic Product Marketing Lead, Wealth Advisory

Natixis Investment Managers; Boston (MA); Hybrid; USD 97,000 - 206,000; Full time

Benefits offered by this job

Comprehensive medical insurance

Dental insurance

Vision insurance

Paid time off

401k plan

Tuition reimbursement

Student loan repayment program

Wellness benefits

Volunteer programs

Job summary

Natixis Investment Managers in Boston is seeking a Marketing Strategist, Product to own strategy, planning, and execution for an assigned product suite. The role leads advisor-focused storytelling and scalable campaigns across channels, reporting to the Director of Strategic Marketing.

The position requires 7+ years in product/digital marketing within financial services, with strong cross-functional leadership and data-driven results.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Business, Finance, Economics, or related field.
• Experience in asset/wealth management or financial services marketing.
• Proven ability to lead cross-functional initiatives and manage senior stakeholders.
• Ability to translate complex investment concepts into differentiated marketing for advisor audiences.
• Experience building digital journeys, campaigns, and marketing automation programs.
• Strong written and verbal communication skills, with data-driven mindset.

Responsibilities

• Serve as marketing SME for the assigned product suite, including asset class, market themes, and advisor use cases.
• Own full campaign lifecycle from strategy to activation, measurement, and optimization.
• Manage timelines, budgets, approvals, and dependencies with cross-functional partners.
• Develop integrated thematic campaigns aligning with distribution priorities.
• Build scalable marketing assets and sales enablement across channels.
• Develop always-on and triggered digital experiences for advisor awareness and engagement.
• Translate advisor insights into targeted messaging and content pathways.
• Create consistent product storytelling linking market opportunities to Natixis value proposition.
• Collaborate with affiliate managers, strategy, distribution, and brand teams to deliver programs.

Skills

Marketing strategy

Digital marketing

Campaign management

Cross-functional leadership

Content development

Analytics

Communication skills

Series 6 license

Series 7 license preferred

CFA/CAIA preferred

Marketo

Adobe Experience Manager

Adobe Target

Adobe Workfront

Saifr

Education

Bachelor’s degree in Marketing/Communications/Business/Finance/Economics

Series 6 license required

Series 7 license preferred

Tools

Marketo

Adobe Experience Manager

Adobe Target

Adobe Workfront

Saifr

Job description

Natixis Investment Managers in Boston is seeking a Marketing Strategist, Product to own strategy, planning, and execution for an assigned product suite. The role leads advisor-focused storytelling and scalable campaigns across channels, reporting to the Director of Strategic Marketing.

The position requires 7+ years in product/digital marketing within financial services, with strong cross-functional leadership and data-driven results.