Director, Strategic Marketing - Product

Natixis Investment Managers; Boston (MA); On-site; USD 177,000 - 232,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Paid time off

401k plan

Tuition reimbursement

Student loan repayment program

Wellness benefits

Volunteer programs

Job summary

Natixis Investment Managers in Boston is seeking a Director, Strategic Marketing, Product to shape how we present investment solutions to financial advisors. You will combine product marketing strategy, advisor insights, digital activation, content planning, and sales enablement to connect marketing and sales outcomes.

The role is based in Boston with a hybrid schedule. Teams currently in office at least three days per week, moving toward four days in 2027, prioritizing collaboration and impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field.
• 10+ years of experience in product marketing, strategic marketing, campaign strategy, financial services marketing, or related discipline.
• Experience leading, coaching, or mentoring marketers with strong stakeholder management.
• Strong understanding of investment products, asset classes, and advisor audiences.
• Excellent written and verbal communication, with ability to translate complex investment concepts into clear marketing.
• Ability to lead cross-functional initiatives and influence senior stakeholders in a regulated environment.
• Experience developing go-to-market plans, content ecosystems, digital journeys, and sales enablement programs.
• Strong judgment and prioritization skills to move initiatives forward.

Responsibilities

• Lead and develop strategic equity and fixed income product marketers in planning, storytelling, prioritization, and execution.
• Serve as strategic marketing lead for Natixis Solutions offerings (direct indexing, custom solutions, portfolio consulting).
• Build and refine a templated selling system connecting product messaging, advisor content, and digital engagement.

Skills

Strategic marketing leadership

Cross-functional leadership

Content storytelling

Go-to-market planning

Sales enablement

Stakeholder management

Digital activation

Mentoring/coaching

Education

Bachelor's degree in Marketing/Communications/Business/Finance/Economics or related field

Job description

Natixis Investment Managers is seeking a Director, Strategic Marketing, Product to help shape how we bring investment solutions, asset class expertise, and timely market themes to financial advisors.
This leader will combine product marketing strategy, advisor audience insight, digital activation, content planning, sales enablement, and hands‑on execution to create connected marketing and sales experiences. The role is ideal for a practical, strategic marketer who enjoys leading people, bringing structure to complex work, and turning investment ideas into clear, compelling stories that help drive business outcomes. Working closely with distribution, the Investment Strategy Group, affiliate investment managers, and marketing partners, this leader will help identify opportunities, prioritize initiatives, and drive execution across product marketing programs. Success in this role requires strong collaboration, sound judgment, and the ability to influence across teams while maintaining momentum from strategy through execution.

This position is based in our Boston office and follows a hybrid work model. Team members currently work in the office a minimum of three days per week, with an anticipated transition to four in-office days per week beginning in 2027. We value the flexibility of hybrid work while recognizing the benefits of in-person collaboration, relationship building, and team engagement.

What you will do:

• Lead, coach, and develop strategic equity and fixed income product marketers in planning, storytelling, prioritization, stakeholder management, and deliverable execution.
• Serve as the strategic marketing lead for Natixis Solutions offerings, including direct indexing, custom solutions, and portfolio consulting services.
• Build, implement, and continuously improve a templated selling system that connects product messaging, advisor-facing content, digital engagement, sales enablement, and follow-up opportunities.
• Identify go-to-market opportunities based on market themes, advisor needs, product priorities, and distribution feedback, then lead execution with strategic product marketers, distribution, Investment Strategy Group, and marketing partners.
• Contribute to the content editorial board by bringing forward timely ideas, shaping thematic opportunities, and connecting content plans to advisor and sales needs.
• Synthesize ideas across the team, evaluate tradeoffs, and recommend priorities that balance business impact, advisor relevance, distribution needs, and marketing capacity.
• Develop differentiated storytelling that connects market opportunity, advisor need, investment solution, portfolio application, and the Natixis value proposition.
• Drive integrated advisor-facing programs by establishing clear plans, roles, timelines, approvals, and next steps that keep cross-functional work moving from strategy through execution.
• Alongside your team, act as a strategic product marketing resource for Client Marketing partners, collaborating on client- and channel-specific campaigns, advisor communications, and tailored activation opportunities where product expertise and market context are needed.
• Clarify objectives, resolve ambiguity, elevate issues as needed, and help partners make informed tradeoff decisions that keep initiatives moving.

What you will bring:

• Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field.
• 10+ years of experience in product marketing, strategic marketing, campaign strategy, financial services marketing, or a related discipline.
• Experience leading, coaching, or mentoring marketers, with a track record of improving planning, deliverables, decision-making, and business alignment.
• Strong understanding of investment products, asset classes, advisor audiences, market themes, portfolio applications, and solutions-oriented offerings.
• Excellent written and verbal communication skills, with the ability to translate complex investment concepts into clear, accurate, differentiated, advisor-relevant marketing.
• Ability to lead cross-functional initiatives, influence without direct authority, manage senior stakeholders, and coordinate complex workstreams in a highly regulated environment.
• Experience developing go-to-market plans, content ecosystems, digital journeys, sales enablement programs, advisor-facing campaigns, and marketing automation programs.
• Strong judgment and prioritization skills, including the ability to assess tradeoffs, recommend a path forward, and keep work moving without perfect information.
• Confident leadership presence, with the ability to facilitate productive discussions, bring forward new ideas, ask strong questions, challenge constructively, resolve friction, and keep stakeholders focused on shared goals.
• Strong organizational skills, attention to detail, and ability to balance team leadership, individual coverage, strategic planning, execution, reporting, and ongoing optimization.
• Series 6 license required (or must be obtained within nine months of hire). A Series 7 license and/or professional investment designations such as CFA, CAIA, or similar credentials are strongly preferred.

Who we are:

We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.

#NatixisIMCulture

In accordance with the Massachusetts Wage transparency act, the expected annual base salary for this Boston, MA, based position is $177,160 - $231,750. Actual annual base salaries may vary based on factors including but not limited to education, training, experience, and other job-related factors. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include discretionary bonuses and other Natixis sponsored benefit programs.

Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.

Natixis Investment Managers does not charge fees to participate in the interview process or for employment equipment and does not send employment offers through social media channels. We take security and privacy seriously. If you have been contacted by someone claiming to represent Natixis Investment Managers and are unsure about the legitimacy of the communication, please verify the contact details with Natixis Investment Managers directly.

*Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits.