Marketing Intelligence & Analytics Lead

Staffmark Group; Plano (TX); On-site; USD 68,000 - 97,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Staffmark Group is seeking a Marketing Intelligence Manager in Plano, TX. You will build and operate marketing intelligence and analytics, working with internal teams and external partners to collect, validate, structure, and analyze diverse data sources.

The role emphasizes accuracy, governance, and AI-assisted automation to improve reporting and insights. The ideal candidate has a strong analytical mindset, Excel expertise, and experience with MMM/MTA concepts, along with proficiency in

Qualifications

• Bachelor’s degree in Business Analytics, Marketing Analytics, Data Analytics, Statistics, Economics, Marketing, or related field.
• 3-5+ years of experience in marketing analytics or related analytical roles.
• Advanced Excel skills; ability to clean, reconcile, and analyze data from multiple sources.
• Strong analytical and problem-solving abilities with data-accuracy focus.
• Experience with data concepts, data quality, and KPI construction.
• Familiarity with marketing analytics across paid media, funnel, and outcomes.
• Ability to work with incomplete data and drive structure.
• Strong written and verbal communication; able to engage stakeholders.

Responsibilities

• Collect, organize, and analyze marketing data from internal teams, agencies, and partners.
• Review data definitions, methodologies, time periods, and limitations.
• Perform data validation, reconciliation, and QA across diverse outputs.
• Identify data gaps and work with source owners to resolve them.
• Standardize information for integrated analysis and reporting.
• Analyze marketing and brand information to identify trends and questions.
• Use AI tools to support analysis, synthesis, and reporting, validating outputs.
• Develop and maintain recurring Marketing Intelligence reporting.

Skills

Advanced Excel

Analytical thinking

Problem solving

Communication skills

Independent work

AI tools experience

Education

Bachelor's degree in Business Analytics/Marketing Analytics

Tools

Tableau

Power BI

Job description

Staffmark Group is seeking a Marketing Intelligence Manager in Plano, TX. You will build and operate marketing intelligence and analytics, working with internal teams and external partners to collect, validate, structure, and analyze diverse data sources.

The role emphasizes accuracy, governance, and AI-assisted automation to improve reporting and insights. The ideal candidate has a strong analytical mindset, Excel expertise, and experience with MMM/MTA concepts, along with proficiency in