Senior Marketing Analytics Lead — AI-Driven Growth

One Park Financial; Dallas (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Local & National Health Insurance

Dental and Vision insurance

Group Medical Bridge

401k with Match

ID Protection: 100% covered by the公司

Life Insurance: 100% covered by the公司

Generous PTO and holidays

Job summary

One Park Financial in Dallas is expanding its marketing analytics function, and this hands-on role centers on analyzing paid channels, funnels, and creative performance to determine which spend leads to funded deals. You will partner with data science and analytics to drive measurable growth.

We expect 4–7 years in marketing analytics, strong SQL and Python with pandas, and experience with Meta/Google Ads, GA4, and modern AI tools.

Qualifications

• 4–7 years in marketing analytics, growth analytics, or digital media measurement.
• Bachelor's degree in a quantitative field (economics, statistics, math, business analytics, CS).
• Strong SQL and Python (pandas); query warehouse and analyze in notebooks/scripts.
• Hands-on experience with Meta and Google Ads; fluent with UTM tagging and conversions.
• Web/product analytics (GA4 or similar): event tracking and funnel analysis.
• Experiment literacy: design and interpret A/B or geo tests, explain results.
• Data quality instinct; ability to flag suspicious numbers and communicate clearly.

Responsibilities

• Own recurring read on paid performance across Meta, Google, TikTok, and email; optimize cost per funded deal and ROAS.
• Analyze the full acquisition funnel; identify drop-offs, quantify costs, recommend changes.
• Build quality metrics to distinguish high-quality channels from high-volume ones.
• Design and interpret tests for creative, landing pages, audiences, and geo holdouts.
• Support data foundation: tagging, attribution, and data model; reconcile spend with leads and funded deals.
• Build dashboards and reports executives genuinely rely on; present findings with clear recommendations.

Skills

SQL

Python

GA4

Education

Bachelor's degree in a quantitative field

Tools

dbt

AWS

LLMs

Job description

One Park Financial in Dallas is expanding its marketing analytics function, and this hands-on role centers on analyzing paid channels, funnels, and creative performance to determine which spend leads to funded deals. You will partner with data science and analytics to drive measurable growth.

We expect 4–7 years in marketing analytics, strong SQL and Python with pandas, and experience with Meta/Google Ads, GA4, and modern AI tools.