Strategic Marketing Manager: Data-Driven Insights

El Paso Live; El Paso (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Benefit package

Job summary

A dynamic marketing organization in Texas is seeking a skilled Marketing Data Analyst to synthesize marketing data, create strategic insights, and manage media campaigns. The role involves collaborating with various teams, conducting market analyses, and developing actionable recommendations to enhance marketing efficiency. Qualified candidates should hold a Bachelor's degree and possess at least 2 years of relevant experience in data-driven marketing and analytics. A competitive salary and benefits package is offered.

Qualifications

• 2+ years of marketing analytics or data-driven marketing experience.
• Proficiency in data visualization tools and analytics dashboards.
• Strong analytical skills with the ability to translate findings into strategies.

Responsibilities

• Collect and synthesize data from various platforms.
• Develop quarterly performance reports with strategic implications.
• Translate insights into actionable marketing strategies.

Skills

Analytical mindset

Communication skills

Data visualization tools

Media buying

Creative skills

Education

Bachelor’s degree in Marketing or related field

Tools

Datafy

Google Analytics

Adobe Creative Suite

Job description

A dynamic marketing organization in Texas is seeking a skilled Marketing Data Analyst to synthesize marketing data, create strategic insights, and manage media campaigns. The role involves collaborating with various teams, conducting market analyses, and developing actionable recommendations to enhance marketing efficiency. Qualified candidates should hold a Bachelor's degree and possess at least 2 years of relevant experience in data-driven marketing and analytics. A competitive salary and benefits package is offered.