Marketing - Growth Lead

P2P; San Francisco (CA); Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative company is seeking a Growth Leader to drive user acquisition and engagement within the crypto ecosystem. This dynamic role involves executing impactful growth strategies through partnerships and community initiatives. You'll leverage your deep understanding of crypto and Web3 to analyze trends and uncover opportunities for accelerated growth. As an early employee, you will benefit from competitive compensation and equity grants while enjoying the flexibility of a fully remote position. Join a team of experienced professionals and make a significant impact in a rapidly evolving industry.

Benefits

Competitive Salary

Equity Grant

Fully Remote Work

Medical Benefits

Dental Benefits

Vision Benefits

Qualifications

• Proven track record in executing Web3 growth strategies.
• Deep understanding of crypto user behavior and community dynamics.

Responsibilities

• Lead execution of growth initiatives and social media campaigns.
• Conduct analysis to identify growth opportunities using data.

Skills

Growth Strategies

User Acquisition

Community Engagement

Data Analysis

Communication Skills

Job description

???? About Plume
Plume is the first fully-integrated and modular blockchain optimized for real world assets (RWAs). We’ve built an EVM-compatible blockchain that’s fast, efficient, and incredibly cheap, along with an end-to-end onboarding platform that lets asset issuers deploy their RWAs onchain. We’re proud of our rapidly growing network, which includes:

• 180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit

• 50+ technology partners working with Plume and offering special services to our ecosystem partners

• Experienced team of 20+ crypto, finance, and tech professionals from:

  • Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken

  • Finance/Tech: JP Morgan, Robinhood, Google, Coupa, Affirm

• Backed by great investors and operators including:

  • YZi Labs, Brevan Howard, Haun Ventures, Galaxy Digital, Lightspeed, Faction, Superscrypt, SV Angel, and more

???? You are:

A Growth Leader who loves to drive user acquisition, engagement, and retention for crypto ecosystems, executing high-impact growth strategies across partnerships, community initiatives, and IRL activations. This hands-on role requires deep familiarity with crypto and Web3 ecosystems, a data-driven mindset, and the ability to collaborate cross-functionally to deliver measurable growth.

???? Overall Responsibilities

• Lead the execution of growth initiatives in collaboration with internal/external contributors including social media campaigns, partnership marketing, and community to grow our presence

• Conduct deep analysis of our current trends and identify growth opportunities using qualitative and quantitative data

• Uncover and execute on new opportunities to accelerate growth

• Take part in wider company efforts with whatever it takes to move the needle

???? Qualifications

• Proven track record in executing Web3 growth strategies

• Deep understanding of crypto user behavior, community dynamics, and digital asset markets

• Excellent communication skills, both written and verbal, with the ability to engage diverse audiences and stakeholders

• Self-starter with strong organizational skills and the ability to thrive in fast-paced, ambiguous environments

???? What to expect from Plume

• Salary ranges are competitive with top startups.

• As an early employee, you will receive a competitive equity grant.

• Fully remote with the option to come into the NYC office any time.

• Full medical, dental, and vision benefits for US based employees.