Director Growth Marketing - Wealth Management

Infinity Financial Services; Oakland (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a contract Director of Growth Marketing to spearhead a transformative digital marketing strategy tailored for the wealth management sector. This role offers the unique opportunity to shape advisor recruitment campaigns while leveraging cutting-edge AI tools for content creation. The ideal candidate will thrive in a dynamic environment, demonstrating strategic acumen and a deep understanding of the financial services landscape. With the potential for this role to evolve into a permanent position based on performance, this is an exciting chance to make a significant impact and drive measurable results across various digital channels.

Qualifications

• 5+ years of marketing experience, with at least 2 years in financial services.
• Strong understanding of the independent advisor landscape and digital marketing.

Responsibilities

• Design and execute digital campaigns targeting independent financial advisors.
• Collaborate with firm leadership to integrate marketing strategy with business goals.

Skills

Digital Growth Marketing

Advisor Acquisition Campaigns

AI Content Tools (ChatGPT, Jasper)

Digital Marketing Platforms (Hootsuite, HubSpot, Mailchimp)

Brand Positioning and Messaging

Tools

Hootsuite

HubSpot

Mailchimp

ChatGPT

Jasper

Job description

Director Growth Marketing - Wealth Management

Infinity Financial Services is hiring a contract Director of Growth Marketing to lead the design and execution of a firm-wide digital marketing and advisor recruitment strategy. This role will begin as a full-time, independent contractor engagement, focused on building and implementing scalable campaigns using modern marketing tools and AI-driven content systems. After performance benchmarks and key growth KPIs are evaluated, there is potential to convert this role into a permanent full-time position.

We are looking for a strategic, self-directed marketer with a deep understanding of the wealth management industry and a strong command of positioning, messaging, and digital campaign execution. The ideal candidate is capable of working independently, aligning marketing efforts with firm-wide growth goals, and delivering measurable results across multiple channels.

Responsibilities:

1. Design and execute digital campaigns targeting independent financial advisors for recruitment
2. Define and manage Infinity’s brand identity across web, social media, email, and other digital platforms
3. Build and manage a content calendar that supports advisor outreach and firm messaging
4. Leverage AI tools (e.g., ChatGPT) to scale content production for social media, blogs, and advisor-facing collateral
5. Implement and oversee campaign tracking systems to evaluate performance and optimize strategy
6. Provide light oversight of website updates and ensure messaging aligns across all touchpoints
7. Collaborate closely with firm leadership to integrate marketing strategy with broader business goals

Requirements:

• 5+ years of marketing experience, with at least 2 years in financial services or wealth management
• Strong understanding of the independent advisor landscape (RIA, hybrid, or BD platforms)
• Demonstrated success in digital growth marketing and advisor acquisition campaigns
• Experience using AI content tools (ChatGPT, Jasper) and digital marketing platforms (e.g., Hootsuite, HubSpot, Mailchimp)
• Excellent writing and positioning skills; ability to craft clear, compliant, and persuasive messaging
• Comfort working independently and owning the full marketing lifecycle from strategy through execution
• Familiarity with FINRA/SEC communications standards is a plus

Engagement Terms:

• Full-time to start during campaign development and launch phase (approx. 30–40 hours/week)
• Role will be re-evaluated based on performance and KPIs, with opportunity for permanent hire
• Remote, with flexible hours and direct collaboration with firm leadership
• Compensation based on experience and engagement scope

If interested, please send resume and brief description of fit to [e-mail]