Marketing FP&A Leader: Drive Growth & ROI

Leaf Home, LLC.; Hudson (OH); On-site; USD 170,000 - 200,000; Full time

Job summary

Leaf Home is seeking a Director of FP&A, Marketing to lead planning, forecasting, and performance analysis of marketing investments. You will partner with marketing leadership to connect spend to leads, appointments, and revenue, guiding where the next dollar goes.

You will build driver-based models, forecast demand, and align spend with sales capacity while driving continuous improvement across tools and processes.

Qualifications

• Bachelor's degree in Finance, Accounting, Economics, or a related field.
• 10+ years of progressive FP&A or finance experience, including 3+ years leading a team.
• Significant experience supporting a marketing organization or lead-generation business.
• Working knowledge of digital and traditional marketing channels including direct mail and TV.
• Advanced financial modeling skills including driver-based forecasting.
• Expert Excel skills and comfort with large datasets.
• Strong communication skills, able to explain complex analysis to senior leaders.
• Relentless continuous improvement mindset; ability to automate/manual processes.

Responsibilities

• Own the annual marketing budget as well as monthly and quarterly reforecasts, including risk and opportunity analysis for leadership.
• Build and maintain driver-based models linking spend by channel to lead volume, appointments, and revenue.
• Model seasonality, market expansion, and brand-level demand to align marketing with sales capacity.
• Measure channel performance (cost per lead, cost per appointment, cost per sale) and ROI.
• Recommend budget reallocations across channels, brands, and markets based on marginal return.
• Lead FP&A analysts and develop planning tools, dashboards, and KPI standards.

Skills

Advanced modeling

Forecasting

Excel expert

Leadership

Strategic partnering

Communication

Education

Bachelor's degree in Finance/Accounting/Economics

Tools

Power BI

Tableau

Hyperion

NSPB

Job description

Leaf Home is seeking a Director of FP&A, Marketing to lead planning, forecasting, and performance analysis of marketing investments. You will partner with marketing leadership to connect spend to leads, appointments, and revenue, guiding where the next dollar goes.

You will build driver-based models, forecast demand, and align spend with sales capacity while driving continuous improvement across tools and processes.