Marketing, Events Marketing, Boston

KPMG LLP; Boston (MA); On-site; USD 110,000 - 160,000; Full time

Job summary

KPMG LLP is seeking a Manager, Events Marketing to lead regional event programs within the Clients and Markets organization. You will direct planning and execution of local and regional events, oversee speaker selection and content alignment, and supervise junior team members.

This role requires hands-on on-site support, multi-channel promotion, budget management, and KPI/ROI reporting. Travel within the designated region is expected, and the candidate must be based in the market and authorized

Qualifications

• Minimum five years of event marketing or field marketing experience.
• Bachelor's degree in marketing, business, or related field.
• Strong financial acumen with event budgets and expenses.
• Experience with webcast production and virtual event platforms.
• Ability to travel regionally to support in-market events; relocation not required.

Responsibilities

• Direct the execution of the regional event marketing plan and oversee local events.
• Lead comprehensive marketing plans for events, including promotional strategies and multi-channel campaigns.
• Oversee speaker selection and content alignment for local events with brand consistency.
• Provide on-site support and act as primary marketing contact for events.
• Compile regional KPI and ROI data and report insights to optimize future strategies.
• Demonstrate integrity, professionalism, and responsibility in the workplace.

Skills

Event marketing

Budget management

Stakeholder coordination

On-site event support

Travel readiness

Education

Bachelor's degree in Marketing or Business

Tools

Webcast platforms

Virtual event platforms

Job description

KPMG is currently seeking a Manager, Events Marketing to join our Clients and Markets organization.

Responsibilities:

• Direct the execution of the regional event marketing plan; oversee the planning and execution of all local marketing events and within the region, managing a direct portfolio of key events while supervising junior team members
• Lead and manage the comprehensive marketing plans for events, including promotional strategies, creative asset development, and multi-channel campaign management to drive registration and attendance
• Oversee speaker selection and content alignment for local events, ensuring the message is relevant to the local market and aligned to their growth objectives while maintaining brand consistency
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
• Compile regional KPI and ROI data to report back to the Events Marketing Leader and provide insights and recommendations to optimize future event marketing strategies
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

• Minimum five years of experience event marketing or field marketing, with a focus on executing regional events and virtual webcasts
• Bachelor's degree from an accredited university in marketing, business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses; s trong location-based event marketing management and on-site operational skills
• Experience in webcast production and virtual event platforms; ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Willingness to travel within a designated region to support in-market events; t ravel required
• This role requires the candidate to be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)