Senior Associate, Events Marketing (Silicon Valley)

KPMG LLP; Santa Clara (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

KPMG LLP is seeking a Senior Associate, Events Marketing, Silicon Valley to execute regional event marketing plans and manage multi-channel promotional assets. The role involves on-site support and coordinating with the Events & Meetings team to align with marketing goals.

Ideal candidates have 3+ years in event marketing, a marketing-related bachelor's degree, and strong budgets/lead-nurturing experience. Travel within the region is required to support in-market events.

Qualifications

• Minimum three years' experience in event marketing or field marketing.
• Bachelor’s degree from an accredited college/university in Marketing, Business, or related field.
• Strong financial acumen with experience managing event budgets and tracking expenses.
• Ability to coordinate with multiple stakeholders, including strategy teams and local vendors.
• Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.
• Travel is required within a designated region to support in-market events.
• Must be based in the designated geographic market to facilitate on-site Event execution.
• Authorized to work in the U.S. without sponsorship now or in the future.

Responsibilities

• Implement end-to-end event marketing plans for regional events and coordinate timelines.
• Develop and deploy multi-channel assets (email journeys, invitations, social copy, landing pages).
• Provide on-site support for local events and serve as marketing point of contact.
• Track, analyze, and report on key marketing KPIs to optimize programs.
• Uphold professional conduct and a respectful work environment.

Skills

Event marketing

Field marketing

Audience segmentation

Lead nurturing

Budget management

On-site operations

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Webcast platforms

Marketing automation/tools

Job description

KPMG is currently seeking a Senior Associate, Events Marketing, Silicon Valley to join our Clients & Markets organization.

Responsibilities:

• Implement targeted, end-to-end event marketing plans for regional events. Coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals
• Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, and landing pages). Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
• Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum three years' experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts
• Bachelor’s degree from an accredited college/university in Marketing, Business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses. strong location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms
• Ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.
• Travel is required, must be willing to travel within a designated region to support in-market events
• Must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa