Senior Associate, Events Marketing, Atlanta

KPMG LLP; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

KPMG is seeking a Senior Associate, Events Marketing, Atlanta to lead regional event marketing plans, coordinate multi-channel assets, and support on-site execution with stakeholders.

The role emphasizes budgeting, lead generation, and performance analysis across in-person and virtual events. Travel within the region is required; U.S. work eligibility applies. This position is part of the Clients & Markets organization at KPMG.

Qualifications

• Minimum three years of recent experience in event marketing or field marketing, with a focus on regional events and virtual webcasts.
• Bachelor’s degree from an accredited college/university in Marketing, Business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses; on-site operational skills and webcast experience
• Ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies
• Travel is required within a designated region to support in-market events
• Must be based in the designated geographic market to facilitate on-site execution and collaboration
• Authorized to work in the U.S. without visa sponsorship now or in the future; no sponsorship available

Responsibilities

• Implement targeted, end-to-end event marketing plans for regional events and coordinate campaign timelines
• Develop and deploy multi-channel promotional assets such as email journeys, invitations, social copy, and landing pages
• Provide on-site support for local events and serve as the primary marketing contact for events
• Track, analyze, and report on key marketing performance indicators to optimize programs
• Act with integrity and professionalism to uphold a respectful work environment

Skills

Event marketing

Stakeholder coordination

Budgets

Education

Bachelor's degree in Marketing/Business

Job description

KPMG is currently seeking a Senior Associate, Events Marketing, Atlanta to join our Clients & Markets organization.

Responsibilities:

• Implement targeted, end-to-end event marketing plans for regional events; coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals
• Develop and deploy multi-channel promotional assets such as email marketing journeys, digital invitations, organic/paid social copy, and landing pages; coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
• Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum three years of recent experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts
• Bachelor’s degree from an accredited college/university in Marketing, Business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses; strong location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms
• Ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies
• Travel is required, must be willing to travel within a designated region to support in-market events
• Must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa