Senior Associate, Events Marketing (Boston)

KPMG LLP; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

KPMG LLP in Boston is seeking a Senior Associate, Events Marketing to join our Clients & Markets organization. You will lead end-to-end regional event marketing plans, coordinate campaigns and timelines, manage audience segmentation with stakeholders, and ensure alignment with brand guidelines.

The role requires a minimum of three years in event marketing, a Bachelor's degree in Marketing or related field, experience with budgets and on-site operations, travel within the region, and

Qualifications

• Minimum three years' experience in event marketing or field marketing.
• Bachelor’s degree in Marketing or related field.
• Experience with budgets and on-site event operations.

Responsibilities

• Implement end-to-end event marketing plans for regional events and lead generation.
• Develop multi-channel assets and align with brand guidelines.
• Provide on-site support and coordinate with the Events & Meetings team.
• Track and report on marketing performance to optimize programs.
• Uphold integrity, professionalism, and a respectful work environment.

Skills

Event marketing

Budget management

Stakeholder coordination

Virtual event platforms

Education

Bachelor's degree in Marketing, Business, or related field

Job description

KPMG is currently seeking a Senior Associate, Events Marketing, Boston to join our Clients & Markets organization.

Responsibilities:

• Implement targeted, end-to-end event marketing plans for regional events. Coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals
• Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, and landing pages). Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
• Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum three years' experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts
• Bachelor’s degree from an accredited college/university in Marketing, Business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses. strong location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms
• Ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.
• Travel is required, must be willing to travel within a designated region to support in-market events
• Must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa