Associate Director, Events Marketing, Front Office/HR/Ops Buyer

KPMG LLP; Chicago (IL); On-site; USD 120,000 - 170,000; Full time

Job summary

KPMG LLP is seeking an Associate Director, Events Marketing to lead the development and execution of an annual and quarterly event calendar that aligns with business goals and buyer campaigns.

You will partner with Events & Meetings and Marketing teams to design impactful in-person and virtual experiences, forecast ROI, and optimize spend across the portfolio. Travel will be required and performance insights will guide future investments.

Qualifications

• 10+ years of event marketing, with strategy and stakeholder management experience.
• Bachelor’s degree in marketing, business, or related field.
• Expertise in strategic event marketing and B2B experience design.
• Strong financial acumen with budget planning, ROI analysis, and reporting.

Responsibilities

• Own end-to-end event portfolio with ROI-focused planning.
• Collaborate with Events, Meetings, and Digital teams to execute plans.
• Identify new market opportunities for timely event campaigns.
• Define the strategic rationale, format, and messaging for events.
• Analyze performance data to guide future investments.
• Maintain professionalism and uphold respectful workplace standards.

Skills

Event marketing

Strategic planning

Stakeholder management

ROI analysis

Financial acumen

Data reporting

Education

Bachelor’s degree in marketing

Job description

KPMG is currently seeking an Associate Director, Events Marketing, Front Office/HR/Ops Buyer to join our Clients and Markets organization.

Responsibilities:

• Serve as the dedicated event marketing subject matter expert for your assigned buyer, synthesizing strategic direction from buyer marketing leadership to co-create an annual and quarterly event calendar and plan a high-impact portfolio of in-person and virtual marketing events that translate business goals into measurable results
• Partner with national and local event marketers as well as the firm’s Events & Meetings team to oversee the strategy and execution of the firm’s event marketing efforts, advising on which events to execute and how to design experiences that achieve specific business objectives
• Constantly scan the market to identify new, and timely event marketing opportunities that matter to target buyers, ensuring the firm stays ahead of the curve and avoids market saturation
• Define the strategic rationale, format, and core messaging for each proposed event in alignment with overarching buyer campaign messages, while modeling estimated costs and potential ROI to build strong business cases and defining the target audience based on guidance from Growth Strategists and Buyer Marketers
• Partner with Events and Digital teams to integrate digital intent signals into personalized event attendee engagement strategies, capturing event-specific engagement data (breakout attendance, meetings held, content consumed) to power ongoing digital engagement and 360° marketing toward key buyer targets.
• Own end-to-end success metrics for the event portfolio by analyzing performance data (registration, attendance, pipeline influence, ROI) to deliver actionable insights to Buyer Marketers for future investment decisions, while serving as the central communication point to manage stakeholder expectations and maximize brand exposure and value
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum ten years of experience in event marketing, with a strong background in strategic planning, experience design, and stakeholder management
• Bachelor’s degree from an accredited university in marketing, business, or a related field
• Expertise in strategic event marketing and B2B experience design; strong negotiation and stakeholder management skills, with the ability to influence senior marketing leaders
• Strong financial acumen, with experience in events marketing budget planning, management, and ROI analysis
• Proven ability to collaborate withmultiple senior strategy leaders to ensure alignment; proficiency in using data and actionable reporting to measure event ROI and success
• Ability to translate high-level business objectives into a tangible and effective event portfolio; travel required
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)