Manager, Events Marketing, Atlanta

KPMG LLP; Atlanta (GA); On-site; USD 85,000 - 115,000; Full time

Job summary

KPMG LLP in Atlanta is seeking a Manager, Events Marketing to direct the regional event marketing plan, oversee local events, and manage a portfolio of key events while supervising junior team members.

You will lead comprehensive event marketing programs, coordinate speaker selections, ensure brand consistency, provide on-site support, track KPIs and ROI, and travel within the region to support in-market events.

Qualifications

• Minimum five years of experience in event marketing or field marketing, focusing on regional events and virtual webcasts.
• Bachelor’s degree from an accredited university in marketing, business, or related field.
• Strong financial acumen, with experience managing event budgets and tracking expenses; on-site operational skills.
• Experience in webcast production and virtual event platforms; coordinate with multiple stakeholders including strategy teams and local vendors.
• Willingness to travel within a designated region to support in-market events; travel required.
• Based in the designated geographic market to facilitate on-site event execution with local business stakeholders.
• Authorized to work in the U.S. without visa sponsorship now or in the future.

Responsibilities

• Direct the execution of the regional event marketing plan; oversee planning and execution of local marketing events within the region, managing a direct portfolio of key events while supervising junior team members.
• Lead and manage comprehensive marketing plans for events, including promotional strategies, creative asset development, and multi-channel campaign management to drive registration and attendance.
• Oversee speaker selection and content alignment for local events, ensuring the message is relevant to the local market and aligned to growth objectives while maintaining brand consistency.
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure logistical execution aligns with overall marketing goals.
• Compile regional KPI and ROI data to report back to the Events Marketing Leader and provide insights and recommendations to optimize future event marketing strategies.

Skills

Event marketing

Field marketing

Budget management

Vendor coordination

Travel readiness

Education

Bachelor's degree

Job description

KPMG is currently seeking a Manager, Events Marketing to join our Clients and Markets organization.

Responsibilities:

• Direct the execution of the regional event marketing plan; oversee the planning and execution of all local marketing events and within the region, managing a direct portfolio of key events while supervising junior team members
• Lead and manage the comprehensive marketing plans for events, including promotional strategies, creative asset development, and multi-channel campaign management to drive registration and attendance
• Oversee speaker selection and content alignment for local events, ensuring the message is relevant to the local market and aligned to their growth objectives while maintaining brand consistency
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
• Compile regional KPI and ROI data to report back to the Events Marketing Leader and provide insights and recommendations to optimize future event marketing strategies

Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum five years of experience event marketing or field marketing, with a focus on executing regional events and virtual webcasts

• Bachelor’s degree from an accredited university in marketing, business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses; sstrong location-based event marketing management and on-site operational skills
• Experience in webcast production and virtual event platforms; ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Willingness to travel within a designated region to support in-market events; t ravel required
• This role requires the candidate to be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders

• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)