Associate Director, Events Marketing, Government Buyer

KPMG LLP; Washington (District of Columbia); On-site; USD 120,000 - 190,000; Full time

Job summary

KPMG LLP is seeking an Associate Director, Events Marketing, Government Buyer to join our Clients and Markets organization in Washington, DC.

You will act as the dedicated event marketing SME, co-creating annual and quarterly calendars and leading a portfolio of in-person and virtual events aligned to business goals.

Qualifications

• Ten years of experience in event marketing with emphasis on strategic planning and experience design.
• Bachelor’s degree in marketing, business, or related field.
• Strong negotiation and stakeholder management skills; ability to influence senior leaders.
• Financial acumen with experience in event budgets and ROI analysis.
• Ability to translate high-level objectives into tangible event portfolios; travel required.

Responsibilities

• Serve as the dedicated event marketing SME for the assigned buyer and co-create an annual and quarterly event calendar.
• Oversee strategy and execution of the firm’s event marketing efforts and advise on events to drive business objectives.
• Identify new market opportunities to keep the program ahead of the curve.
• Define core messaging, format, and ROI models for proposed events and target audiences.
• Integrate digital signals into personalized attendee engagement strategies and track engagement data.
• Own end-to-end success metrics and serve as the central point for stakeholder communications.

Skills

Event marketing strategy

Stakeholder management

Budget planning

ROI analysis

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Job description

KPMG is currently seeking an Associate Director, Events Marketing, Government Buyer to join our Clients and Markets organization.

Responsibilities:

• Serve as the dedicated event marketing subject matter expert for your assigned buyer, synthesizing strategic direction from buyer marketing leadership to co-create an annual and quarterly event calendar and plan a high-impact portfolio of in-person and virtual marketing events that translate business goals into measurable results
• Partner with national and local event marketers as well as the firm’s Events & Meetings team to oversee the strategy and execution of the firm’s event marketing efforts, advising on which events to execute and how to design experiences that achieve specific business objectives
• Constantly scan the market to identify new, and timely event marketing opportunities that matter to target buyers, ensuring the firm stays ahead of the curve and avoids market saturation
• Define the strategic rationale, format, and core messaging for each proposed event in alignment with overarching buyer campaign messages, while modeling estimated costs and potential ROI to build strong business cases and defining the target audience based on guidance from Growth Strategists and Buyer Marketers
• Partner with Events and Digital teams to integrate digital intent signals into personalized event attendee engagement strategies, capturing event-specific engagement data (breakout attendance, meetings held, content consumed) to power ongoing digital engagement and 360° marketing toward key buyer targets.
• Own end-to-end success metrics for the event portfolio by analyzing performance data (registration, attendance, pipeline influence, ROI) to deliver actionable insights to Buyer Marketers for future investment decisions, while serving as the central communication point to manage stakeholder expectations and maximize brand exposure and value
• Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum ten years of experience in event marketing, with a strong background in strategic planning, experience design, and stakeholder management
• Bachelor’s degree from an accredited university in marketing, business, or a related field
• Expertise in strategic event marketing and B2B experience design; strong negotiation and stakeholder management skills, with the ability to influence senior marketing leaders
• Strong financial acumen, with experience in events marketing budget planning, management, and ROI analysis
• Proven ability to collaborate withmultiple senior strategy leaders to ensure alignment; proficiency in using data and actionable reporting to measure event ROI and success
• Ability to translate high-level business objectives into a tangible and effective event portfolio; travel required
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)