Manager, Events Marketing, Silicon Valley

KPMG LLP; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

KPMG LLP is seeking a Manager, Events Marketing to lead regional event initiatives within the Clients and Markets organization. You will direct regional event plans, manage budgets, coordinate on-site logistics, and drive multi-channel campaigns to optimize registrations and attendance.

With a minimum of five years in event marketing, you will oversee speaker selection, content alignment, and KPI reporting, collaborating with strategy teams and local vendors while traveling within the region as

Qualifications

• Minimum five years of experience in event marketing or field marketing.
• Strong financial acumen with experience budgeting for events.
• Experience coordinating with strategy teams and vendors.

Responsibilities

• Direct the execution of the regional event marketing plan; oversee the planning and execution of all local marketing events within the region, supervising junior team members.
• Lead and manage comprehensive marketing plans for events, including promotional strategies, asset development, and multi-channel campaigns to drive registrations and attendance.
• Oversee speaker selection and content alignment for local events, ensuring message relevance and alignment to growth objectives while maintaining brand consistency.
• Provide on-site support for local events and serve as the primary marketing contact, coordinating with the Events & Meetings team to align logistics with goals.
• Compile regional KPI and ROI data to report to the Events Marketing Leader and provide insights to optimize future strategies.

Skills

Event marketing

Budget management

On-site coordination

Webcast production

Virtual events platforms

Travel readiness

Education

Bachelor's degree in Marketing/Business

Job description

KPMG is currently seeking a Manager, Events Marketing to join our Clients and Markets organization.

Responsibilities:

• Direct the execution of the regional event marketing plan; oversee the planning and execution of all local marketing events and within the region, managing a direct portfolio of key events while supervising junior team members
• Lead and manage the comprehensive marketing plans for events, including promotional strategies, creative asset development, and multi-channel campaign management to drive registration and attendance
• Oversee speaker selection and content alignment for local events, ensuring the message is relevant to the local market and aligned to their growth objectives while maintaining brand consistency
• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals
• Compile regional KPI and ROI data to report back to the Events Marketing Leader and provide insights and recommendations to optimize future event marketing strategies

Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment

Qualifications:

• Minimum five years of experience event marketing or field marketing, with a focus on executing regional events and virtual webcasts

• Bachelor’s degree from an accredited university in marketing, business, or related field
• Strong financial acumen, with experience managing event-level budgets and tracking expenses; sstrong location-based event marketing management and on-site operational skills
• Experience in webcast production and virtual event platforms; ability to coordinate with multiple stakeholders, including strategy teams and local vendors
• Willingness to travel within a designated region to support in-market events; t ravel required
• This role requires the candidate to be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders

• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)