Marketing Enablement Lead - Workfront, Planning & Process Innovation

PNC; Chicago (IL); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical/prescription drug coverage

Dental and vision options

Life insurance

401(k) with company match

Paid time off benefits

Job summary

PNC’s Marketing Enablement Lead will build and manage workflows and automations in Adobe Workfront to drive intake, resource allocation, and operational efficiency. You will translate data into actionable narratives and partner with marketing, product owner, and IT to optimize processes.

You will be based in Pittsburgh, PA (or other Marketing hub) in an in-office role, driving continuous improvement and ensuring data reliability across campaigns and programs.

Qualifications

• Experience building and configuring workflows and automations in Workfront.
• Ability to translate operational needs into scalable Workfront configurations.
• Strong data storytelling to influence decisions across technical and non-technical stakeholders.
• Demonstrated project management skills with cross-functional teams.
• Self-starter mindset with ownership and continuous improvement focus.

Responsibilities

• Build, configure, and manage workflows and automations in Workfront to streamline intake and optimize resources.
• Leverage Workfront and data to reveal throughput, bottlenecks, and improvement opportunities.
• Identify inefficiencies and propose scalable, standardized solutions.
• Explore new tools and techniques to enhance analytics and processes over time.
• Translate complex data into clear narratives for stakeholders.
• Apply structured thinking to diagnose root causes and actionable recommendations.
• Ensure clean, reliable data and trustworthy reporting.
• Balance priorities and deadlines in a fast-paced environment.

Skills

Workflow design

Data storytelling

Project management

Analytics

Stakeholder communication

Education

Bachelor's degree in Marketing

Adobe Workfront certification

Tools

Adobe Workfront

Fusion automation

Job description

Position Overview & Company Introduction

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activate it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Ops Planning & Insights Lead who is passionate about turning data into action and building the workflows, automation, and operational discipline that allow Marketing to scale with speed and precision. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

Position Summary

As a Marketing Enablement Lead on the Planning & Process Innovation team, you will advance Marketing by building, configuring, and managing the workflows and automations that power our intake, resource allocation, and operational efficiency — with deep, hands‑on Adobe Workfront expertise at the core of the role. You will be a key partner in leveraging platform data to drive visibility into throughput, bottlenecks, and process optimization opportunities that help Marketing operate as a well‑run engine, and you will translate that data into clear, actionable insights for stakeholders. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s operational, workflow, and automation capabilities and amplify their effectiveness. The ideal candidate is first and foremost a workflow and platform expert — proven in Adobe Workfront who also brings structured, analytical thinking and the ability to translate data into narratives that resonate with both technical and non‑technical stakeholders. This team member needs to be a self‑starter who is highly collaborative and adaptable, able to navigate ambiguity and drive outcomes across Marketing. You will be based in Pittsburgh, PA (or other Marketing hub). This role is designated as in‑office.

Responsibilities

• Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
• Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
• Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity.
• Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time.
• Translate complex data into clear, actionable narratives that influence decision‑making and resonate with both technical and non‑technical stakeholders.
• Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
• Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs.
• Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast‑paced, high‑stakes environment.

Qualifications

Workflow & Tool Proficiency

Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency. Deep, hands‑on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities. Serves as a subject‑matter expert on workflow design, automation (including Fusion automation), and platform administration, and can independently translate operational needs into scalable Workfront configurations.

Data Storytelling & Insight Translation

Demonstrates the ability to translate complex data into clear, actionable narratives that influence decision‑making and resonate with both technical and non‑technical stakeholders. Applies structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations. Understands the importance of clean, reliable data and applies best practices to ensure consistency, traceability, and trust in reporting outputs.

Project Management & Collaboration

Work closely with marketing, creative, product owner, and IT teams to ensure successful delivery of marketing projects, from inception to completion. Manage timelines, resources, and dependencies to ensure projects are delivered on time and within scope. Communicate project progress, risks, and solutions to stakeholders at various levels of the organization. Act as the liaison between marketing, product owner, and IT for technology‑related projects, ensuring marketing's needs are fully understood and met.

Self‑Starter with Ownership Mindset

Proactively identifies opportunities, can work independently with minimal or ambiguous direction, and consistently drives work forward while maintaining accountability for outcomes. Thrives in fast‑paced, high‑stakes environments; able to manage competing priorities, meet tight deadlines, and maintain accuracy and quality under pressure.

Continuous Improvement Mindset

Seeks out new tools, methodologies, and automation opportunities to enhance analytics capabilities and innovate processes over time. Identifies inefficiencies in workflows and reporting structures and recommends scalable, standardized solutions to improve operational maturity.

Preferred

Bachelor’s degree in Marketing, Business, Analytics, or a related field. Adobe Workfront certification or demonstrated administrator‑level experience strongly preferred. Experience supporting marketing operations, campaign execution, or process improvement initiatives preferred.

Technical Skills

Expertise in configuring and customizing Workfront, including workflows, integrations, templates, and reporting. Familiarity with other marketing technologies (e.g., Adobe Creative Cloud, CRM systems, digital asset management platforms) a plus. Strong data analysis skills with experience creating dashboards and reports.

Company Culture

PNC is an in‑office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

Pay & Benefits

Benefits

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long‑term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• Dependent care reimbursement account
• Back‑up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• A robust wellness program with financial incentives

Paid Time Off

• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• Between 15 to 25 vacation days each year, depending on career level
• Years of service

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents: Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Application Window

Generally, this opening is expected to be posted for two business days from 09/08/2026, although it may be longer with business discretion.

Pay Transparency

Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education.