Marketing Enablement Lead — Workfront & Automation

PNC Financial Services Group, Inc.; Philadelphia (Philadelphia County); In loco; USD 91.000 - 203.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical coverage

Dental coverage

Vision coverage

401(k) with match

Paid holidays

Vacation days

Descrizione del lavoro

PNC Financial Services Group, Inc. is seeking an experienced Marketing Enablement Lead to advance Marketing by building, configuring, and managing Workfront workflows and automations.

Based in Pittsburgh, PA, this role focuses on intake, resource allocation, and operational efficiency, translating data into clear insights for stakeholders. The ideal candidate is a Workfront expert with strong analytical thinking, storytelling skills, and the ability to drive process improvements in a fast-paced

Competenze

• Experience building and configuring Workfront workflows.
• Ability to translate data into actionable narratives.
• Experience with marketing operations and process improvement.

Mansioni

• Supports development and execution of integrated marketing plans.
• Translates business outcomes into marketing strategy.
• Leads cross-functional program teams.
• Manages budgets within approved framework.
• Collaborates with legal, compliance, finance, risk.
• Acts as liaison between product and digital teams.

Conoscenze

Adobe Workfront

Workflow automation

Data storytelling

Stakeholder communication

Project management

Analytical thinking

Formazione

Bachelor's degree in Marketing, Business, Analytics

Strumenti

Adobe Workfront

CRM systems

Digital Asset Management

Descrizione del lavoro

PNC Financial Services Group, Inc. is seeking an experienced Marketing Enablement Lead to advance Marketing by building, configuring, and managing Workfront workflows and automations.

Based in Pittsburgh, PA, this role focuses on intake, resource allocation, and operational efficiency, translating data into clear insights for stakeholders. The ideal candidate is a Workfront expert with strong analytical thinking, storytelling skills, and the ability to drive process improvements in a fast-paced