Marketing Director & Launch Specialist

Legaledge; Chicago (IL); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance - 100% premium for +

Equity stock options

Flexible PTO

Job summary

Legaledge is seeking a marketing leader to own go-to-market strategy for a legal tech platform redefining estate planning automation. You will guide strategy and lead product launches during our startup phase.

Responsibilities include building marketing infrastructure (CRM, analytics, attribution), crafting messaging for estate planning attorneys, forming industry partnerships, and optimizing CAC, conversion rates, and pipeline velocity.

Qualifications

• 7+ years of B2B SaaS marketing experience, preferably in legal tech.
• Proven track record of successful product launches.
• Deep understanding of law firm buying behavior.
• Experience building marketing systems from scratch.
• Strong analytical skills with marketing analytics tools.
• Must be based in Chicago, IL or willing to relocate.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for the FTL Platform
• Lead product launches from positioning to post-launch optimization
• Build and manage marketing infrastructure (CRM, analytics, attribution)
• Create messaging frameworks that resonate with estate planning attorneys
• Establish partnerships with legal industry associations
• Track and optimize key metrics: CAC, conversion rates, pipeline velocity

Skills

B2B SaaS marketing

Product launches

Legal tech

Analytics

Marketing systems

Relocation willing

Chicago local

Tools

CRM systems

Analytics tools

Attribution platforms

Job description

Lead our go-to-market strategy and product launches for a legal technology platform that is redefining estate planning automation. This role combines strategic marketing leadership with hands-on launch execution during our startup phase.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for the FTL Platform
• Lead product launches from positioning to post-launch optimization
• Build and manage marketing infrastructure (CRM, analytics, attribution)
• Create messaging frameworks that resonate with estate planning attorneys
• Establish partnerships with legal industry associations
• Track and optimize key metrics: CAC, conversion rates, pipeline velocity

Requirements

• 7+ years of B2B SaaS marketing experience, preferably in legal tech
• Proven track record of successful product launches
• Deep understanding of law firm buying behavior
• Experience building marketing systems from scratch
• Strong analytical skills with marketing analytics tools
• Must be based in Chicago, IL or willing to relocate

Compensation

$120,000 - $150,000

• Salary: $120,000 - $150,000 based on experience
• Equity stake in LegalEdge Innovators (stock options)
• Health insurance - 100% premium coverage for employee
• Flexible PTO (minimum 3 weeks encouraged)