Product Marketing Manager

Fulcrum Global Technologies; Schaumburg (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Health, Dental, and Vision Insurance

Pet Insurance

401(k)

Pet Insurance

401(k)

Job summary

A technology and law firm is seeking a Product Marketing Manager to develop marketing strategies that resonate with clients in the legal field. The role involves crafting messaging, leading go-to-market initiatives, and conducting competitive analysis. Ideal candidates will have 4-7 years of product marketing experience, strong communication skills, and the ability to collaborate across teams. This is a full-time onsite position in Schaumburg, Illinois, offering competitive health and dental benefits along with a 401(k).

Qualifications

• 4-7 years of experience in product marketing or related roles.
• Strong ability to craft clear messaging from complex ideas.
• Track record of leading cross-functional initiatives.
• Analytical mindset with data-driven decision making.
• Excellent communication, storytelling, and presentation skills.
• Self-starter in fast-paced, entrepreneurial environment.
• Based out of Schaumburg, IL.

Responsibilities

• Develop messaging and value propositions for buyer personas.
• Lead product launches and campaigns to drive revenue.
• Conduct research on industry trends and competitors.
• Create sales tools, decks, and battlecards.
• Develop product content (whitepapers, webinars, blogs, stories).
• Highlight customer outcomes with success stories.
• Track adoption and campaign performance to optimize GTM.

Skills

Product marketing expertise

Strong messaging skills

Cross-functional leadership

Analytical skills

Communication skills

Self-starter

Tools

CRM tools

Marketing automation tools

Marketo

Job description

We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.

About the Role

We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You’ll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision‑makers. This role is located onsite at our Schaumburg office.

Key Responsibilities

• Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
• Go‑to‑Market Strategy: Lead product launches, campaigns, and feature rollouts – driving awareness, adoption, and revenue impact.
• Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
• Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
• Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
• Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
• Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.

What We’re Looking For

• 4 – 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal‑tech.
• Strong ability to craft clear, persuasive messaging from complex ideas.
• Proven track record leading cross‑functional initiatives with Product, Sales, and Marketing teams.
• Analytical mindset with experience leveraging data to guide decision‑making.
• Excellent communication, storytelling, and presentation skills.
• Self‑starter comfortable working in a fast‑paced, entrepreneurial environment.
• This role would be based out of Schaumburg, IL

Nice to Have

• Experience in legal, professional services, or compliance industries.
• Background in content strategy, demand generation, or sales enablement.
• Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
• (US) Competitive Health, Dental and Vision Insurance
• Pet Insurance
• 401(k)

Job Type

• Full‑time

As set forth in Fulcrum Global Technologies’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.