Marketing Manager

Rob Levine Legal Solutions; San Juan (PR); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and performance‑dr

Health, dental, and vision benefits

401(k) plan with employer match

Opportunities for professional develop

Job summary

Rob Levine Legal Solutions is seeking an experienced Marketing Manager to lead day-to-day marketing operations for a multi-location law firm. You will drive the firm’s branding, digital strategy, content creation, and campaign execution across markets.

You will collaborate with the Director of Marketing and cross-functional teams to optimize ROI, generate high-quality leads, and maintain consistent messaging across platforms. This role demands hands-on leadership and a results-driven mindset.

Qualifications

• 8+ years of marketing experience, preferably in a law firm or professional services environment.
• Experience marketing for multi-location or multi-state businesses.
• Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools.
• Strong understanding of digital marketing KPIs, attribution, and reporting.
• Proven experience managing projects, supervising team members, and leading vendors or agencies.
• Excellent copywriting, communication, and organizational skills.
• Ability to thrive in a high-volume, fast-paced environment.
• Strong project management background with experience using platforms like Monday.com or similar.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred

Responsibilities

• Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels.
• Manage marketing calendars, timelines, workflows, and campaign priorities.
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media.
• Support brand consistency across all markets, platforms, and practice areas.
• Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs.
• Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting.
• Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms.
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization.
• Collaborate with agencies or internal teams to ensure KPIs are met.
• Track and report on ROI, cost per lead, conversion rates, and channel performance.
• Manage marketing projects from concept to execution.
• Oversee vendor, contractor, and agency relationships.
• Supervise junior marketing staff, providing mentorship, feedback, and performance support.
• Ensure deadlines are met and projects are delivered at a high standard.
• Implement strong workflow, approval, and documentation processes.
• Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing.
• Review and approve creative assets, messaging, and brand materials.
• Monitor SEO performance and provide recommendations for content improvements.
• Collaborate with internal writers and attorneys to ensure accuracy and compliance.
• Produce weekly and monthly performance data.
• Analyze trends in intake data, ad spend, traffic, rankings, and engagement.
• Recommend improvements for efficiency, lead quality, and user experience.

Skills

Multi-location marketing

SEO

PPC/paid media

Analytics & reporting

Project management

Team leadership

Copywriting & communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

SEM tools

Job description

Position Overview

We are seeking an experienced, well-rounded Marketing Manager to support and manage day-to-day marketing operations for our growing firm. This role is ideal for someone who thrives in a dynamic environment, understands the unique demands of legal marketing, and has hands-on experience with multi-location strategy, digital advertising, SEO, and project workflow management.

The Marketing Manager will oversee projects, coordinate campaigns, supervise team members and vendors, and ensure all marketing initiatives support firm goals. They will collaborate closely with the Director of Marketing and cross-functional leaders to maintain consistent branding, drive quality lead generation, and optimize performance across all channels.

Key Responsibilities

Marketing Strategy & Execution

• Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
• Manage marketing calendars, timelines, workflows, and campaign priorities
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
• Support brand consistency across all markets, platforms, and practice areas
• Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs

Digital Marketing

• Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
• Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
• Collaborate with agencies or internal teams to ensure KPIs are met
• Track and report on ROI, cost per lead, conversion rates, and channel performance

Project & Team Management

• Manage marketing projects from concept to execution
• Oversee vendor, contractor, and agency relationships
• Supervise junior marketing staff, providing mentorship, feedback, and performance support
• Ensure deadlines are met and projects are delivered at a high standard
• Implement strong workflow, approval, and documentation processes

Website & Content Oversight

• Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
• Review and approve creative assets, messaging, and brand materials
• Monitor SEO performance and provide recommendations for content improvements
• Collaborate with internal writers and attorneys to ensure accuracy and compliance

Analytics & Reporting

• Produce weekly and monthly performance data
• Analyze trends in intake data, ad spend, traffic, rankings, and engagement
• Recommend improvements for efficiency, lead quality, and user experience

Qualifications

• 8+ years of marketing experience, preferably in a law firm or professional services environment
• Experience marketing for multi-location or multi-state businesses
• Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
• Strong understanding of digital marketing KPIs, attribution, and reporting
• Proven experience managing projects, supervising team members, and leading vendors or agencies
• Excellent copywriting, communication, and organizational skills
• Ability to thrive in a high-volume, fast-paced environment
• Strong project management background with experience using platforms like Monday.com or similar
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred

What We Offer

• Competitive salary and performance-based incentives
• Health, dental, and vision benefits
• 401(k) plan with employer match
• Opportunities for professional development and growth
• A collaborative and mission-driven environment where innovation is encouraged