Product Marketing Manager (Legal Tech)

Jobgether; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Fully remote

Ownership of projects

Career development

Remote work flexibility

Collaborative culture

Inclusive environment

Job summary

Jobgether is seeking a Product Marketing Manager (Legal Tech) in the United States to shape market positioning and communications for AI-powered legal tech solutions. You will translate complex capabilities into clear value propositions for law firms and legal teams.

You will lead go-to-market initiatives, collaborate with Product, Marketing, Sales, and Customer Success, and drive customer adoption through data-driven insights and compelling campaigns.

Qualifications

• 3+ years in product marketing in B2B SaaS or technology.
• 5-8 years overall experience in product marketing, marketing solutions, product management, or product strategy.
• Experience with AI-powered or enterprise software solutions is valuable.
• Excellent written and verbal communication; ability to translate complex concepts into clear messaging.
• Strong writing and content development; portfolio or writing sample expected.
• Experience conducting customer research and analyzing trends to identify opportunities.
• Strong analytical skills; data-driven decision making.
• Ability to work independently and with cross-functional teams.
• ABM and content marketing experience is a bonus.
• Bachelor's degree in Marketing, Business, Communications, or related discipline.

Responsibilities

• Develop and refine product messaging and positioning for AI-powered legal tech solutions.
• Lead go-to-market strategies and product launches with cross-functional teams.
• Act as internal advocate, ensuring teams understand product capabilities and use cases.
• Build relationships across Product, Marketing, and Commercial for alignment and enablement.
• Conduct customer, industry, and market research to identify trends and opportunities.
• Gather and synthesize customer feedback and market insights to inform strategy.
• Translate data into insights to guide product improvements and positioning.
• Partner with Marketing to execute campaigns for new features and updates.
• Define, monitor, and analyze product marketing metrics to measure adoption.
• Use tools like HubSpot, Figma, Webflow, Linear, and Google Workspace for projects.

Education

Bachelor's degree in Marketing, Business, Communications, or related

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager (Legal Tech) based in the United States. Join an innovative, fast-growing technology environment transforming how legal professionals access, manage, and leverage institutional knowledge through artificial intelligence. As a Product Marketing Manager, you will play a key role in shaping the market positioning and communication strategy for advanced AI-powered legal technology solutions. You will translate complex technical capabilities into compelling value propositions that resonate with law firms and legal teams. Working closely with Product, Marketing, Sales, and Customer Success, you will lead go-to-market initiatives, support product launches, and drive customer adoption. You will also leverage customer insights, market research, and performance data to influence product strategy and strengthen market positioning. This is an exciting opportunity to take ownership of impactful projects and contribute to the growth of a pioneering deep-tech organization.

Accountabilities

• Develop and refine compelling product messaging and positioning that clearly communicates the value, capabilities, and competitive advantages of AI-powered legal technology solutions.
• Lead go-to-market strategies and product launches for new features and products, collaborating with Product, Marketing, Sales, and Customer Success teams to maximize market impact and customer adoption.
• Act as an internal product advocate and subject matter expert, ensuring teams understand product capabilities, use cases, and customer benefits.
• Build strong relationships with key stakeholders across Product, Marketing, and Commercial departments to ensure strategic alignment and develop effective sales and marketing enablement materials.
• Conduct customer, industry, and market research to identify emerging trends, customer needs, competitive dynamics, and opportunities for improved product-market fit.
• Gather, analyze, and synthesize customer feedback and market insights to provide actionable recommendations that inform product development and positioning.
• Translate qualitative and quantitative data into meaningful insights that support strategic decisions and guide product and feature improvements.
• Partner with the Marketing team to develop and execute campaigns promoting new products, features, and updates.
• Define, monitor, and analyze product marketing performance metrics to evaluate campaign effectiveness, measure adoption, and identify opportunities for optimization.
• Use tools such as HubSpot, Figma, Webflow, Linear, and Google Workspace to manage projects, analyze performance, coordinate initiatives, and create marketing content.

Requirements

• At least 3 years of product marketing experience within B2B SaaS or the broader technology sector, preferably in Legal Tech.
• Approximately 5-8 years of overall professional experience in product marketing, marketing solutions, product management, or product strategy.
• Experience working with complex data-driven, AI-powered, or enterprise software solutions is highly valued.
• Excellent written and verbal communication skills, with a proven ability to translate complex technical concepts into clear, engaging, and customer-focused messaging.
• Strong writing and content development capabilities; candidates should be prepared to share a professional portfolio or writing sample as part of their application.
• Experience conducting customer research, analyzing user behavior, and evaluating industry trends to identify market opportunities.
• Strong analytical skills and the ability to interpret quantitative and qualitative data, turning findings into actionable recommendations.
• A data-driven mindset, with the ability to make informed decisions based on evidence rather than assumptions.
• Proven ability to work independently while collaborating effectively with cross-functional teams and managing multiple priorities.
• Excellent organizational skills, attention to detail, and a proactive approach to delivering projects efficiently in a fast-paced environment.
• Familiarity with account-based marketing (ABM) strategies and content marketing initiatives is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Strong ownership mentality, adaptability, and enthusiasm for working in an innovative, high-growth technology environment.

Benefits

• Competitive Compensation: Attractive salary package aligned with experience and qualifications.
• Flexible Working Arrangements: Fully remote position with flexibility to support work-life balance.
• Professional Autonomy: Full ownership of projects and responsibilities from the beginning.
• Career Development: Opportunity to develop expertise in AI, enterprise software, and legal technology.
• Strategic Impact: Direct involvement in shaping product positioning, go-to-market strategies, and the future direction of an innovative technology business.
• Growth Opportunities: The chance to contribute to a high-impact, venture-backed deep-tech startup experiencing international expansion.
• Collaborative Culture: Work alongside experienced professionals across Product, Marketing, Sales, and Customer Success.
• Inclusive Environment: Join a diverse, supportive workplace that values different perspectives, experiences, and ideas.