GTM & Product Launch Lead, Legal Tech (Equity, PTO)
Legaledge
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Benefits offered by this job
Job summary
Legaledge is seeking a marketing leader to own go-to-market strategy for a legal tech platform redefining estate planning automation. You will guide strategy and lead product launches during our startup phase.
Responsibilities include building marketing infrastructure (CRM, analytics, attribution), crafting messaging for estate planning attorneys, forming industry partnerships, and optimizing CAC, conversion rates, and pipeline velocity.
Qualifications
- 7+ years of B2B SaaS marketing experience, preferably in legal tech.
- Proven track record of successful product launches.
- Deep understanding of law firm buying behavior.
- Experience building marketing systems from scratch.
- Strong analytical skills with marketing analytics tools.
- Must be based in Chicago, IL or willing to relocate.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for the FTL Platform
- Lead product launches from positioning to post-launch optimization
- Build and manage marketing infrastructure (CRM, analytics, attribution)
- Create messaging frameworks that resonate with estate planning attorneys
- Establish partnerships with legal industry associations
- Track and optimize key metrics: CAC, conversion rates, pipeline velocity
Skills
Tools
Job description
Legaledge is seeking a marketing leader to own go-to-market strategy for a legal tech platform redefining estate planning automation. You will guide strategy and lead product launches during our startup phase.
Responsibilities include building marketing infrastructure (CRM, analytics, attribution), crafting messaging for estate planning attorneys, forming industry partnerships, and optimizing CAC, conversion rates, and pipeline velocity.
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