Head of Product Marketing

Clera; Oregon; Hybrid; USD 180,000 - 225,000; Full time

Benefits offered by this job

Remote within US

Travel opportunities

Eastern Time overlap

Job summary

Clera is seeking a founding Head of Product Marketing to shape how AI and healthtech are explained to customers and the market. You will define product marketing direction, align with executive, product, engineering, sales, and customer teams, and own launch narratives.

You will write and edit content across web, email, blogs, and sales materials, guide video/content strategy, and collaborate with executives on posts and interviews.

Qualifications

• 7+ years in product marketing or related roles.
• Experience with AI, enterprise software, or legal tech.
• Ability to translate technical concepts for non-technical audiences.
• Proven launches and sales enablement experience.
• Comfort presenting on camera and directing content.
• Experience with performance marketing is a plus.

Responsibilities

• Develop differentiated positioning and messaging for AI/legal tech.
• Own editorial calendar and set communications priorities.
• Shape product launch narratives with audience, problem, messaging and proof points.
• Write and edit content across web, email, blogs, social, presentations and sales materials.
• Partner with executives on posts, videos, panels and interviews.
• Interview customers to understand buying motivations and language.
• Direct video/content strategy and on-camera presentations.
• Develop sales enablement narratives explaining products at different levels of detail.
• Monitor competitors/AI market and refine messaging with performance insights.
• Coordinate agencies and specialists while maintaining strategic direction.

Skills

Product marketing

Storytelling

Editorial judgment

AI/enterprise software

Cross-functional collaboration

Public speaking

Job description

About the Role

As the founding Head of Product Marketing at a healthtech company, you will shape how complex AI and legal technology is explained to customers and the broader market. Reporting to the Head of GTM, you will set the product marketing direction and work closely with executive, product, engineering, sales, and customer teams.

What You’ll Do

• Develop differentiated positioning and messaging that connects technical capabilities to clear customer value.
• Own the editorial calendar and set priorities for the company's communications.
• Shape product launch narratives, including the audience, problem, messaging, and proof points.
• Write and edit content across web, email, blogs, social, presentations, scripts, and sales materials.
• Partner with executives to develop posts, videos, panels, and interviews.
• Interview customers and collaborate with Sales and Customer Success to understand buying motivations and customer language.
• Direct video and content strategy, define creative hooks, and present on camera when needed.
• Develop sales enablement narratives that explain products at different levels of detail.
• Monitor competitors and the AI market, and use performance marketing insights to refine messaging.
• Coordinate agencies and specialists while maintaining strategic direction.

What We’re Looking For

• 7 or more years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
• Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
• Strong writing and editorial judgment, and the ability to make complex technology accessible without oversimplifying it.
• Experience owning product positioning, launches, customer research, sales enablement, and cross-functional execution.
• Experience directing content and video, including comfort presenting on camera.
• Familiarity with modern AI tools and interest in AI architecture, legal workflows, and customer needs.
• Experience with performance marketing, creative optimization, journalism, or a legal background that transitioned into marketing is beneficial.

Compensation & Benefits

Base salary: $180,000 to $225,000 annually. Visa sponsorship is not available.

Location

Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.